VHA osps donated media assets
Active Purchase Order Awarded Last action
- Contract number
- 36C10X26P0035
- Awardee
-
The Advertising Council Inc. UEI JV39FYRGTSF3
- Awarding agency
-
VA Strategic Acquisition Center Frederick
Headquarters, Department of Veterans Affairs
- Obligated
- $2,263,372
Award facts
- Opportunity
-
- Notice of Intent to Sole Source - The Advertising Council Inc Special Notice · 36C10X26Q0234 · Posted Jul 30, 2026
- Contract value 33% obligated
-
- $2,263,372.00 Current, with exercised options
- $6,778,641.60 Potential, with all options
- Completion date 3% complete
-
- Current, with exercised options
- Potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
About this award
The Department of Veterans Affairs Strategic Acquisition Center Frederick awarded a firm-fixed price purchase order to The Advertising Council Inc. on September 28, 2026, valued at $6,778,641.60 for the Veterans Health Administration Office of Suicide Prevention.
The order funds development and implementation of national communication campaigns and social marketing interventions to prevent Veteran suicide through evidence-based messaging addressing mental health concerns, substance abuse, and barriers to care. The target audience includes all Veterans, including those not enrolled in VA health care. Performance runs from September 28, 2026 through September 27, 2029, with an ultimate completion date of September 27, 2029. The solicitation, issued as a special notice on July 30, 2026, was a sole-source procurement under FAR 12.201-1 with no set-aside applied. Place of performance is New York, New York. The Advertising Council is a tax-exempt nonprofit that self-performs substantially all contracted work.
Quick answers
Who was awarded contract 36C10X26P0035?
36C10X26P0035 was awarded to The Advertising Council Inc. by VA Strategic Acquisition Center Frederick (Headquarters) on September 28, 2026.
How much is contract 36C10X26P0035 worth?
The government has obligated $2,263,372 on 36C10X26P0035. Its potential value, with all options, is $6,778,642.
Was contract 36C10X26P0035 competed?
The extent of competition for 36C10X26P0035 was not competed under sap. The government received 1 offer.
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