Fire prevention campaign
Ended Purchase Order Awarded
- Contract number
- 140L3924P0023
- Awardee
-
Helpgood, Llc. UEI KE22WQZ1V3U3
- Awarding agency
-
Nevada Region
Bureau of Land Management, Department of the Interior
- Obligated
- $188,599
Award facts
- Opportunity
-
- Fire prevention campaign Solicitation · 140L3924Q0004 · Posted Dec 18, 2023
- Contract value 100% obligated
- $188,599.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- Total Small Business
- Competition
- Competed under SAP · 31 offers Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Reno, NV 89502, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
About this award
The Bureau of Land Management Nevada Region awarded a $188,599 firm fixed-price purchase order to Helpgood, LLC, a minority-owned small disadvantaged business, for a fire prevention public awareness campaign. The contract, set aside for total small businesses and awarded on February 23, 2024, requires the contractor to develop and execute a comprehensive outdoor advertising campaign promoting fire prevention across Nevada through April to September 2024. The campaign will utilize multiple media channels including streaming services, television, radio, billboards, social media platforms, and sports team advertising to reach approximately 2 million impressions on gas pumps, 2 million impressions on streaming services, 2.5 million impressions on radio, 5 million impressions on social media, and highway billboards targeting outdoor enthusiasts across the state.
Helpgood, LLC specializes in advertising and media campaign services for federal agencies and has demonstrated relevant experience executing similar fire prevention initiatives for the BLM. As part of the contract performance, the company is responsible for developing public service announcements and monthly status reports tracking impressions by geographic area. The contractor's expertise in outdoor advertising and public awareness campaigns aligns with the BLM's mission to promote fire prevention on public lands and reduce wildfire risks in Nevada, a priority given the region's susceptibility to large-scale wildfires.
Quick answers
Who was awarded contract 140L3924P0023?
140L3924P0023 was awarded to Helpgood, Llc. by Nevada Region (Bureau of Land Management) on February 23, 2024.
How much is contract 140L3924P0023 worth?
The government has obligated $188,599 on 140L3924P0023.
Was contract 140L3924P0023 competed?
The extent of competition for 140L3924P0023 was competed under sap. The government received 31 offers. It was set aside: Total Small Business.
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