State Media Services Program (SMSP)
Added: Mar 02, 2017 2:46 pm Pursuant to FAR 5.2, this notice is hereby issued to inform interested Offerors that the National Guard Bureau - Acquisition Office (NGB-AQ) intends on issuing a Final Request for Proposal (RFP) for the Army National Guard's SMSP Single Award IDIQ Contract. The final RFP is tentatively scheduled to be released on or around 17 March 2017. This RFP will be competed and is a full and open competition award. The evaluation approach will be a best value/tradeoff. The applicable NAICS code is 541810 - Advertising Agencies and the size standard is $15,000,000.00.The main components of this requirement will provide the States and U.S. Territories Army National Guard Recruiting and Retention Commands (RRCs), and military and civilian marketing personnel access to professional media buying and placement services. The SMSP has five main elements: (1) Marketing and Media Planning Services; (2) Media/ Promotional Buying Services; (3) Market Research/analysis and training (4) Social Media Ad Placement Services; and (5) MOS Job posting program. This acquisition will be competed as full and open competition. The Applicable NAICS Code is 541830 - Media Buying Agencies. The size standard is $15,000,000.00. The Period of Performance for this acquisition is for a one (1) year base period and two (2) one year option periods. The expected award date for this acquisition is 22 July 2017. W9133L-17-R-0028 Department of the Army National Guard
3/2/17, 2:46 PM DRAFT REQUEST FOR PROPOSAL-ARNG STATE MEDIA
Added: Jan 18, 2017 10:13 am Purpose: The National Guard Bureau, Contracting Support Office is contemplating on issuing a contract which will provide for US States and Territories for the Army National Guard Recruiting and Retention Commands (RRCs), and military and civilian marketing personnel access to professional media buying and placement services.This action is a secondary measure only and NGB fully intends to include State Media Services into the current AMRG contract (W9124D-11-D-0036) via a J&A this FY as as a short term bridge. After this FY, NGB plans to have this requirement fall in under the Total Army Marketing Initiative as part of the AMRG contract currently out as an RFP (W9124D-16-R-0046). Upon award of the current competitive effort, (RFP(W9124D-16-R-0046) NGB marketing efforts will transition to the AMRG IDIQ. The purpose of this request for information (RFI)/sources sought notice is to provide potential offerors; advanced notice of this procurement, gauge interest and receive any feedback or comments in regards to the Performance Work Statement (PWS). We are not asking for any questions, however feedback is welcome and is to be received by 17 FEB 2017 to Sheryl Mathews and MAJ Mark Williams contact information listed in this posting. W9133l-17-R-0028 Department of the Army National Guard
1/18/17, 10:13 AM National Guard Bureau State Media Services Program (SMSP) FINAL RFP
Added: Aug 08, 2017 12:11 pm THIS IS THE FINAL RFP.Solicitation Notice for the Army National Guard's State Media Services Program (SMSP) Single Award Indefinite Delivery/Indefinite Quantity Contract (IDIQ). The applicable NAICS code is 541810 - Advertising Services and the size standard is $15,000,000.00. The main components of this requirement will provide the States and U.S. Territories Army National Guard Recruiting and Retention Commands (RRCs), and military and civilian marketing personnel access to professional media buying and placement services. The SMSP has five main elements: (1) Marketing and Media Planning Services; (2) Media/Promotional Buying Services; (3) Market Research/analysis and training; (4) Social Media Ad Placement Services; and (5) MOS Job posting program. This acquisition will be completed as full and open competition. The period of performance for this acquisition is for a one year base period and two one year option periods. The expected award date for this acquisition is 30 SEP 2017. W9133L-17-R-0028 Department of the Army National Guard
8/8/17, 12:11 PM