Army marketing and advertising program rfto 18-220 grad and gapper geotargeting and geofencing amrg funding - labor and odes (FY18)
Ended Awarded Last action
- Contract number
- W9124D18F0835
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $612,738
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $612,737.99 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$2,970 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $615,708 |
About this award
This is a firm fixed-price delivery order awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit organization, in May 2018. The contract has a potential value of $612,737.99 and a completion date of April 30, 2019. The contract is for the Army Marketing and Advertising Program RFTO 18-220 and supports the Army's graduate and general outreach recruiting efforts through geotargeting and geofencing services. Services include paid media campaigns, market research, event production, and digital engagement platforms to support Army National Guard outreach and general Army recruiting. This award is part of a larger portfolio of prime contract awards from the Department of the Army to McCann-Erickson USA, Inc. valued at over $24 million between 2018-2019. The contract had no set-aside designation.
Quick answers
Who was awarded contract W9124D18F0835?
W9124D18F0835 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on May 16, 2018.
How much is contract W9124D18F0835 worth?
The government has obligated $612,738 on W9124D18F0835.
Which agency awarded contract W9124D18F0835?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D18F0835, with funding from Office of the Secretary (Headquarters).
Is contract W9124D18F0835 an order under another contract?
Yes. W9124D18F0835 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D18F0835 competed?
The extent of competition for W9124D18F0835 was full and open competition.
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