Rfto 18-044 added value implementation amrg funding - labor & odes (FY18)
Ended Awarded Last action
- Contract number
- W9124D18F0833
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $75,124
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $75,123.88 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$8,775 | |
| Close Out | -$2,349 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | -$11,843 | |
| Original award | $98,092 |
About this award
This is a firm fixed-price delivery order awarded to McCann-Erickson USA, Inc. by the Department of the Army Headquarters Office of the Secretary. The contract, valued at $75,123.88, is for labor and other direct expenses related to added value implementation for the Army Marketing and Research Group (AMRG) in Fiscal Year 2018. The award is not associated with a set-aside program. The services to be provided include creative development, media planning/buying, market research, event management, and digital marketing to support Army recruiting and outreach efforts, such as paid media campaigns, talent booking, social media management, SMS texting platforms, and polling. McCann-Erickson USA, Inc. has received multiple prime federal contract awards from the Department of the Army Headquarters Office of the Secretary between 2018-2019, with a total potential value exceeding $24 million, for similar marketing and advertising services in support of Army recruiting.
Quick answers
Who was awarded contract W9124D18F0833?
W9124D18F0833 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on May 18, 2018.
How much is contract W9124D18F0833 worth?
The government has obligated $75,124 on W9124D18F0833.
Which agency awarded contract W9124D18F0833?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D18F0833, with funding from Office of the Secretary (Headquarters).
Is contract W9124D18F0833 an order under another contract?
Yes. W9124D18F0833 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D18F0833 competed?
The extent of competition for W9124D18F0833 was full and open competition.
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