Rfto 18-326 league of united latin american citizens (LULAC) amrg funding - labor & odes (FY18)
Ended Awarded Last action
- Contract number
- W9124D18F0815
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $326,287
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $326,286.70 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$19,215 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $345,502 |
About this award
The Department of the Army Headquarters Office of the Secretary awarded Delivery Order RFTO 18-326 to McCann-Erickson USA, Inc., a for-profit marketing and advertising firm, on April 9, 2018. The $326,286.70 firm-fixed-price contract, which did not have a set-aside designation, was for labor and other direct expenses to support the League of United Latin American Citizens (LULAC) Army Marketing and Research Group (AMRG) in Fiscal Year 2018. The contract deliverables likely included creative development, media planning/buying, market research, event management, and digital marketing services to assist with Army recruiting and outreach efforts, particularly those targeted at the Hispanic/Latino population. McCann-Erickson USA, Inc. has received multiple prime contracts from the Department of the Army in recent years to support its general recruiting and National Guard outreach initiatives, with a total potential value exceeding $24 million.
Quick answers
Who was awarded contract W9124D18F0815?
W9124D18F0815 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on April 9, 2018.
How much is contract W9124D18F0815 worth?
The government has obligated $326,287 on W9124D18F0815.
Which agency awarded contract W9124D18F0815?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D18F0815, with funding from Office of the Secretary (Headquarters).
Is contract W9124D18F0815 an order under another contract?
Yes. W9124D18F0815 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D18F0815 competed?
The extent of competition for W9124D18F0815 was full and open competition.
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