Rfto 18-177 amedd email marketing campaign amrg funding - labor & odes (FY18)
Ended Awarded Last action
- Contract number
- W9124D18F0810
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $131,467
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $131,467.29 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$7,783 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $21,667 | |
| Supplemental Agreement for work within scope | $79,611 | |
| Original award | $37,972 |
About this award
This is a delivery order awarded by the Department of the Army Headquarters Office of the Secretary to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising firm, for an email marketing campaign in support of Army Medical Department (AMEDD) recruiting efforts. The contract, valued at a potential $131,467.29, is a firm fixed-price delivery order with no set-aside designation. The contract deliverables include services such as creative development, media planning and buying, market research, event management, and digital marketing to support outreach and recruiting for the Army National Guard and Army overall. This contract award is part of a larger portfolio of prime federal contracts awarded to Mccann-Erickson Usa, Inc. by the Department of the Army Headquarters Office of the Secretary between 2018-2019, with a total potential value exceeding $24 million for similar marketing, advertising, and engagement services in support of Army recruiting and outreach initiatives.
Quick answers
Who was awarded contract W9124D18F0810?
W9124D18F0810 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on March 22, 2018.
How much is contract W9124D18F0810 worth?
The government has obligated $131,467 on W9124D18F0810.
Which agency awarded contract W9124D18F0810?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D18F0810, with funding from Office of the Secretary (Headquarters).
Is contract W9124D18F0810 an order under another contract?
Yes. W9124D18F0810 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D18F0810 competed?
The extent of competition for W9124D18F0810 was full and open competition.
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