Additional advertising services
Ended Awarded
- Contract number
- 0012
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $196,034
Award facts
- Opportunity
-
- N0018914RZ004 Solicitation number
- Navy Advertising and Marketing Services Award Notice · Posted Jun 4, 2015
- Navy Advertising and Marketing Services Award Notice · Posted May 13, 2014
- Contract value 100% obligated
- $196,034.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 2 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
About this award
This is a $196,034 firm fixed-price delivery order contract awarded by the U.S. Navy Recruiting Command to Young & Rubicam LLC, operating through its VMLY&R division, for additional advertising services. The contract does not have a set-aside designation, indicating it was competitively awarded.
VMLY&R is a global marketing and advertising agency with extensive experience supporting federal government customers, primarily the U.S. Department of the Navy, with a wide range of marketing and recruitment support services. This delivery order contract is part of a larger $550 million single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract the company holds with the Navy Recruiting Command, which enables the issuance of task orders for comprehensive integrated advertising, marketing, and recruitment support services. VMLY&R also holds a $3 million Federal Supply Schedule (FSS) contract with the General Services Administration for marketing, advertising, and communications services.
Quick answers
Who was awarded contract 0012?
0012 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on July 25, 2016.
How much is contract 0012 worth?
The government has obligated $196,034 on 0012.
Which agency awarded contract 0012?
Naval Supply Systems Command (Department of the Navy) awarded 0012, with funding from Navy Recruiting Command (Department of the Navy).
Is contract 0012 an order under another contract?
Yes. 0012 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract 0012 competed?
The extent of competition for 0012 was full and open competition. The government received 2 offers.
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