Space charges, media placement
Ended Awarded
- Contract number
- 0005
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $294,760
Award facts
- Opportunity
-
- N0018914RZ004 Solicitation number
- Navy Advertising and Marketing Services Award Notice · Posted Jun 4, 2015
- Navy Advertising and Marketing Services Award Notice · Posted May 13, 2014
- Contract value 100% obligated
- $294,760.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 2 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
About this award
This is a delivery order contract awarded by the U.S. Navy Recruiting Command to Young & Rubicam LLC, operating through its VMLY&R division, for $294,760.00. The contract is for media placement and space charges, and does not have a set-aside designation. VMLY&R is the prime contractor on this award and has no major subcontractors listed.
The contract is part of a $550 million single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract that VMLY&R holds with the Navy Recruiting Command, which enables the Navy to issue task orders for comprehensive integrated advertising, marketing, and recruitment support services. VMLY&R also holds a $3 million Federal Supply Schedule (FSS) contract with the General Services Administration for marketing, advertising, and communications services.
VMLY&R is a global marketing and advertising agency with extensive experience providing integrated marketing, advertising, and communications services to federal government customers, particularly the U.S. Department of the Navy. The company specializes in developing brand strategies, media planning and buying, digital services, web development, event marketing, and creative consulting to support military recruitment and outreach efforts.
Quick answers
Who was awarded contract 0005?
0005 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on June 16, 2016.
How much is contract 0005 worth?
The government has obligated $294,760 on 0005.
Which agency awarded contract 0005?
Naval Supply Systems Command (Department of the Navy) awarded 0005, with funding from Navy Recruiting Command (Department of the Navy).
Is contract 0005 an order under another contract?
Yes. 0005 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract 0005 competed?
The extent of competition for 0005 was full and open competition. The government received 2 offers.
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