Media placements, talent rights and residuals, creative asset development and meps video production services
Ended Awarded Last action
- Contract number
- H9821023F0137
- Awardee
-
Mullenlowe US Inc. UEI CUK8K9JNHXN7
- Awarding agency
-
Defense Human Resources Activity
Department of Defense
- Obligated
- $17,763,573
Award facts
- Opportunity
-
- H9821018R0004 Solicitation number
- Contract value 100% obligated
- $17,763,573.49 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Boston, MA 02109, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $1,968,210 | |
| Change Order | $499,715 | |
| Original award | $15,295,648 |
About this award
The Defense Human Resources Activity issued a delivery order to Mullenlowe US Inc. on May 20, 2023, under its single-award Indefinite Delivery Contract for media placements, talent rights and residuals, creative asset development, and MEPS video production services, with a ceiling value of $17.8 million and ultimate completion date of May 19, 2024.
The parent IDC, effective September 27, 2023 through September 26, 2029, supports integrated marketing communications across Department of Defense human resources programs, including brand planning, advertising campaigns, direct marketing, public relations support, and creative asset development for military recruitment, retention, training, and personnel development. Place of performance is Boston, MA.
In FY2023, the order invoiced $764 thousand across 2.0 FTEs and 4,193 contractor hours at a derived government-paid rate of $182.35 per hour. Mullenlowe self-performed all reported hours with no subcontractors engaged.
Quick answers
Who was awarded contract H9821023F0137?
H9821023F0137 was awarded to Mullenlowe US Inc. by Defense Human Resources Activity (Department of Defense) on May 20, 2023.
How much is contract H9821023F0137 worth?
The government has obligated $17,763,573 on H9821023F0137.
Is contract H9821023F0137 an order under another contract?
Yes. H9821023F0137 is a delivery order under H9821019D0001, an indefinite delivery contract.
Was contract H9821023F0137 competed?
The extent of competition for H9821023F0137 was full and open competition.
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