Title: child car safety public service advertising campaign action: action: issue task order under an indefinite delivery indefinite quantity contract awarded to the advertising council INC.
Active Awarded Last action
- Contract number
- 693JJ922F00102N
- Awardee
-
The Advertising Council Inc. UEI JV39FYRGTSF3
- Awarding agency
-
National Highway Traffic Safety Administration
Department of Transportation
- Obligated
- $10,842,858
Award facts
- Contract value 95% obligated
- $11,358,907.00 Current and potential, with all options
- Completion date 82% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $2,065,000 | |
| Exercise an Option | $1,982,027 | |
| Other Administrative Action | $0 | |
| Exercise an Option | $1,864,869 | |
| Other Administrative Action | $310,500 | |
| Funding Only Action | $2,715,828 | |
| Original award | $1,904,634 |
About this award
The National Highway Traffic Safety Administration issued a delivery order to The Advertising Council Inc. on September 13, 2022, with a ceiling value of $11.358 million for a child car safety public service advertising campaign, under an indefinite delivery indefinite quantity contract.
Place of performance is New York, NY. The order extends through September 29, 2027. The campaign encompasses public awareness design, creative development, media placement, digital asset production, and performance evaluation.
Service Contract Inventory reporting shows actual government-invoiced labor: FY2023 invoiced $1.5 million (0.6 FTEs, 1,291 contractor hours); FY2024 invoiced $2.5 million (0.9 FTEs, 1,891 contractor hours); FY2025 invoiced $2.1 million (0.8 FTEs). Derived government-paid hourly rates rose from $1,194.46/hr in FY2023 to $1,309.58/hr in FY2024. The Advertising Council self-performed all reported hours with no subcontractors on this order.
Quick answers
Who was awarded contract 693JJ922F00102N?
693JJ922F00102N was awarded to The Advertising Council Inc. by National Highway Traffic Safety Administration (Department of Transportation) on September 13, 2022.
How much is contract 693JJ922F00102N worth?
The government has obligated $10,842,858 on 693JJ922F00102N. Its current value, with exercised options, is $11,358,907.
Is contract 693JJ922F00102N an order under another contract?
Yes. 693JJ922F00102N is a delivery order under 693JJ922D000020, an indefinite delivery contract.
Was contract 693JJ922F00102N competed?
The extent of competition for 693JJ922F00102N was not competed.
On GovTribe
See this award's full record
- Every transaction and funding action
- The awardee's other awards and teaming partners
- Similar awards and recompete opportunities
- Ask GovTribe AI about this award