Title: obtain media services for traffic safety public service campaigns
Active Indefinite Delivery Contract Awarded Last action
- Contract number
- 693JJ922D000020
- Awardee
-
The Advertising Council Inc. UEI JV39FYRGTSF3
- Awarding agency
-
National Highway Traffic Safety Administration
Department of Transportation
- Task orders
- 5 $38,765,830 obligated
Award facts
- Opportunity
-
- 693JJ922R000014 Solicitation number
- Combined order value
- $41,183,726 Current and potential, with all options
- Last date to order 82% complete
- IDV ceiling 95% used
- $40,831,148.00
- Award type
- Single award
- Who can order
- Only the awarding agency
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Firm Fixed Price
Award details come from SAM.gov/FPDS.
About this IDV
The National Highway Traffic Safety Administration awarded an IDIQ to The Advertising Council Inc. on August 5, 2022, with a ceiling of $40.831 million and final completion on September 29, 2027. This is a single-award contract with no set-aside.
The IDIQ procures media services to support alcohol-impaired driving, drug-impaired driving, distracted driving, child passenger safety, and tween driving safety social norming campaigns. Work is performed in New York, NY.
Five task orders have been issued under this vehicle. The Child Car Safety Public Service Advertising Campaign, awarded September 13, 2022, carries a ceiling of $15.205 million on a firm-fixed-price basis. The Heatstroke Prevention Public Service Advertising Campaign, awarded August 30, 2022, has a ceiling of $12.126 million under cost-no-fee pricing and has invoiced $1.8 million in FY2023 and $1.9 million in FY2024. The Alcohol-Impaired Driving Social Norming Campaign, awarded August 25, 2022, carries a ceiling of $6.186 million on a cost-no-fee basis. The Drug-Impaired Driving Social Norming Campaign, awarded September 16, 2022, has a ceiling of $5.755 million under cost-no-fee pricing and invoiced $1.1 million in FY2023 and $952 thousand in FY2024. The Texting and Distracted Driving Social Norming Campaign, awarded August 30, 2022, has a ceiling of $5.755 million on a cost-no-fee basis and invoiced $1.2 million in FY2023 and $671 thousand in FY2024. The Advertising Council self-performed all reported work across these orders with no subcontractors.
Task orders
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Other Administrative Action | $0 | |
| Other Administrative Action | $0 | |
| Other Administrative Action | $0 | |
| Other Administrative Action | $0 | |
| Funding Only Action | $0 | |
| Modification | $0 | |
| Other Administrative Action | $0 |
Quick answers
Who was awarded contract 693JJ922D000020?
693JJ922D000020 was awarded to The Advertising Council Inc. by National Highway Traffic Safety Administration (Department of Transportation) on August 5, 2022.
How much is contract 693JJ922D000020 worth?
Orders under 693JJ922D000020 have obligated $38,765,830. Their combined current value, with exercised options, is $41,183,726. 693JJ922D000020's own ceiling is $40,831,148.
How many orders have been placed under contract 693JJ922D000020?
5 orders have been placed under 693JJ922D000020, the latest on September 16, 2022.
Who can order from contract 693JJ922D000020?
693JJ922D000020 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.
Was contract 693JJ922D000020 competed?
The extent of competition for 693JJ922D000020 was not competed. The government received 1 offer.
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