Office of external affairs 2024 - 2025 disaster recovery support targeting media marketing outreach and media purchase in support of hurricane helene and cyclone milton.
Ended Awarded Last action
- Contract number
- 70FBR425F00000056
- Awardee
-
Yes& Federal, LLC UEI D28ANMMENT87
- Awarding agency
-
FEMA Region 4
Federal Emergency Management Agency, Department of Homeland Security
- Obligated
- $10,698,624
Award facts
- Opportunity
-
- 70FBR425Q00000045 Solicitation number
- Contract value 33% obligated
-
- $10,698,623.66 Current, with exercised options
- $32,344,209.66 Potential, with all options
- Completion date 100% complete
-
- Current, with exercised options
- Potential, with all options
- Contracting staff
- Funding agency
- Federal Emergency Management Agency Department of Homeland Security
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- Total Small Business
- Competition
- Full and Open Competition · 8 offers Multiple Award, Fair Opportunity
- Pricing
- Firm Fixed Price
- Place of performance
- Alexandria, VA 22314, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
- Employment Eligibility Verification (E-Verify) FAR subpart 22.18
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$5,282,657 | |
| Other Administrative Action | $0 | |
| Funding Only Action | $8,915,622 | |
| Original award | $7,065,659 |
About this award
The Federal Emergency Management Agency (FEMA) awarded a $32.3M Delivery Order contract to Yes& Federal, LLC (doing business as PCI) on December 23, 2024, for disaster recovery support services focused on media marketing outreach and media purchasing in support of Hurricane Helene and Cyclone Milton response efforts. The contract, which carries a Total Small Business set-aside designation, is structured as a Firm Fixed Price Delivery Order with an ultimate completion date of April 4, 2026. Yes& Federal will provide integrated marketing and communications services from its Alexandria, Virginia headquarters, leveraging its established expertise in federal government outreach campaigns and strategic communications.
Yes& Federal, a mid-sized creative and marketing agency, brings substantial relevant experience to this engagement, having previously executed media marketing campaigns for FEMA including COVID-19 Funeral Assistance outreach and National Flood Insurance Program communications. The firm operates under multiple significant federal contract vehicles, including an OASIS+ Total Small Business Set-Aside Indefinite Delivery/Indefinite Quantity (IDIQ) contract and a $35M single-award IDIQ with the United States Mint for integrated strategic marketing services. This delivery order represents a focused engagement to support critical disaster recovery communications for two major hurricane events, with services encompassing media planning, paid media strategies, and stakeholder engagement initiatives necessary to disseminate information to affected populations.
Quick answers
Who was awarded contract 70FBR425F00000056?
70FBR425F00000056 was awarded to Yes& Federal, LLC by FEMA Region 4 (Federal Emergency Management Agency) on December 23, 2024.
How much is contract 70FBR425F00000056 worth?
The government has obligated $10,698,624 on 70FBR425F00000056. Its potential value, with all options, is $32,344,210.
Which agency awarded contract 70FBR425F00000056?
FEMA Region 4 (Federal Emergency Management Agency) awarded 70FBR425F00000056, with funding from Federal Emergency Management Agency (Department of Homeland Security).
Is contract 70FBR425F00000056 an order under another contract?
Yes. 70FBR425F00000056 is a delivery order under 47QRAA20D003A, a federal supply schedule, on Multiple Award Schedule (MAS).
Was contract 70FBR425F00000056 competed?
The extent of competition for 70FBR425F00000056 was full and open competition. The government received 8 offers. It was set aside: Total Small Business.
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