R & R mgmt support services advertising
Ended Definitive Contract Awarded Last action
- Contract number
- W9133L16C0063
- Awardee
-
Laughlin, Marinaccio & Owens, Inc. UEI EG97KJLUM4E3
- Awarding agency
-
Readiness Center
Army National Guard, Department of Defense
- Obligated
- $16,436,383
Award facts
- Opportunity
-
- W9133L16R0052 Solicitation number
- Notice of intent to award a firm fixed price sole source Award Notice · Posted May 6, 2016
- Contract value 100% obligated
- $16,436,383.43 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Air National Guard Air Force, Department of Defense
- NAICS code
- 541830 Media Buying Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- Joint Base Andrews, MD 20762, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Funding Only Action | $5,562,013 | |
| Original award | $10,874,370 |
About this award
The Air National Guard awarded a definitive firm fixed-price contract valued at $16.4 million to Laughlin, Marinaccio & Owens, Inc. (doing business as LMO Advertising) on May 20, 2016, with an ultimate completion date of January 20, 2017. The contract, which did not utilize a set-aside designation, covers recruitment and management support services advertising and digital outreach advertising to be performed at Joint Base Andrews, Maryland. LMO Advertising is a women-owned small business certified by the Small Business Administration and specializes in full-service marketing and communications for federal agencies, with particular expertise in government recruitment campaigns.
LMO Advertising, based in Annandale, Virginia, brings established experience in developing targeted advertising strategies across multiple media channels for defense and federal agencies. The firm has previously secured notable contracts with the Department of the Army, state National Guard units, and other federal entities, demonstrating proven capability in creating media campaigns designed to support military and government recruitment and retention objectives. This contract represents a significant engagement reflecting the Air National Guard's investment in comprehensive digital and traditional advertising services to support its outreach initiatives.
Quick answers
Who was awarded contract W9133L16C0063?
W9133L16C0063 was awarded to Laughlin, Marinaccio & Owens, Inc. by Readiness Center (Army National Guard) on May 20, 2016.
How much is contract W9133L16C0063 worth?
The government has obligated $16,436,383 on W9133L16C0063.
Which agency awarded contract W9133L16C0063?
Readiness Center (Army National Guard) awarded W9133L16C0063, with funding from Air National Guard (Air Force).
Was contract W9133L16C0063 competed?
The extent of competition for W9133L16C0063 was not competed. The government received 1 offer.
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