Media services for recruiting and retention - this is a replacement contract to cover option years 2, 3, and 4 on contract W9127Q-23-C-0002.
Active Definitive Contract Awarded Last action
- Contract number
- W9127Q25CA004
- Awardee
-
Laughlin, Marinaccio & Owens, Inc. UEI EG97KJLUM4E3
- Awarding agency
-
Mississippi National Guard
Army National Guard, Department of Defense
- Obligated
- $397,696
Award facts
- Opportunity
-
- Media Services Solicitation · W9127Q23R0002 · Posted Feb 8, 2023
- Contract value 67% obligated
-
- $397,696.44 Current, with exercised options
- $597,654.48 Potential, with all options
- Completion date 52% complete
-
- Current, with exercised options
- Potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- Total Small Business
- Competition
- Full and Open Competition after exclusion of sources · 2 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Arlington, VA 22209, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $199,213 | |
| Original award | $198,483 |
About this award
The Mississippi National Guard awarded a $597,654.48 definitive contract to Laughlin, Marinaccio & Owens, Inc. (doing business as LMO Advertising), a certified women-owned small business, for media services supporting recruiting and retention efforts on April 18, 2025, under a total small business set-aside.
This is a replacement contract covering option years 2, 3, and 4 of the predecessor contract W9127Q-23-C-0002. The award is firm fixed price. Option year 3 runs from April 10, 2026 through April 9, 2027, with ultimate completion on April 9, 2028. The originating solicitation, posted February 8, 2023 and set aside under NAICS 541810 (advertising and related services), sought public service announcements, paid advertising, and creative design work across television, radio, print, and digital channels to support Mississippi Army National Guard recruiting and retention outreach. Place of performance is Arlington, Virginia.
Quick answers
Who was awarded contract W9127Q25CA004?
W9127Q25CA004 was awarded to Laughlin, Marinaccio & Owens, Inc. by Mississippi National Guard (Army National Guard) on April 18, 2025.
How much is contract W9127Q25CA004 worth?
The government has obligated $397,696 on W9127Q25CA004. Its potential value, with all options, is $597,654.
Was contract W9127Q25CA004 competed?
The extent of competition for W9127Q25CA004 was full and open competition after exclusion of sources. The government received 2 offers. It was set aside: Total Small Business.
On GovTribe
See this award's full record
- Every transaction and funding action
- The awardee's other awards and teaming partners
- Similar awards and recompete opportunities
- Ask GovTribe AI about this award