VHA recruitment marketing & advertising campaign
Active Definitive Contract Awarded Last action
- Contract number
- 36C77623C0104
- Awardee
-
Arrow Arc LLC UEI K6BVRM8LQ4Q8
- Awarding agency
-
Veterans Integrated Service Network 9
Veterans Health Administration, Department of Veterans Affairs
- Obligated
- $34,341,773
Award facts
- Opportunity
-
- R701--VHA Recruitment Marketing & Advertising Campaign (VA-23-00012944) Pre-Solicitation · 36C77623R0049 · Posted May 24, 2023
- Contract value 82% obligated
-
- $34,307,425.00 Current, with exercised options
- $41,650,983.42 Potential, with all options
- Completion date 62% complete
-
- Current, with exercised options
- Potential, with all options
- Contracting staff
- Funding agency
- VA Technology Acquisition Center Headquarters, Department of Veterans Affairs
- NAICS code
- 541613 Marketing Consulting Services
- PSC
- R701 Support- Management: Advertising
- Set-aside
- Service-Disabled Veteran-Owned Small Business
- Competition
- Full and Open Competition after exclusion of sources · 11 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Alexandria, VA 22314, USA
- Legislative mandates
-
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $2,241,113 | |
| Exercise an Option | $7,258,853 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $1,000,000 | |
| Funding Only Action | -$0 | |
| Exercise an Option | $7,274,631 | |
| Supplemental Agreement for work within scope | $0 | |
| Funding Only Action | -$30,925 | |
| Terminate for Convenience | -$3,301,899 | |
| Supplemental Agreement for work within scope | $0 | |
| Exercise an Option | $9,950,000 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $9,950,000 |
Show all 13
About this award
The Department of Veterans Affairs awarded a $41.65 million definitive contract to Arrow Arc LLC for VHA recruitment marketing and advertising campaign services on September 25, 2023, under a service-disabled veteran-owned small business set-away, with ultimate completion on September 24, 2028. Arrow Arc is a service-disabled veteran-owned small business and women-owned small business.
The originating solicitation, posted May 24, 2023, sought marketing and advertising services to support veteran recruitment efforts nationwide, conducted by the VA Technology Acquisition Center in Austin. The contract covers NAICS 541613 (marketing consulting services) and PSC R701 (advertising services). Place of performance is Alexandria, VA.
In FY2025, Arrow Arc invoiced $6.3 million across 12.5 FTEs and 26,002 contractor hours at a blended government-paid hourly rate of $244.11 per hour, with three subcontractors performing 100 percent of those hours. The contract operates on firm fixed pricing.
Quick answers
Who was awarded contract 36C77623C0104?
36C77623C0104 was awarded to Arrow Arc LLC by Veterans Integrated Service Network 9 (Veterans Health Administration) on September 25, 2023.
How much is contract 36C77623C0104 worth?
The government has obligated $34,341,773 on 36C77623C0104. Its current value, with exercised options, is $34,307,425. Its potential value, with all options, is $41,650,983.
Which agency awarded contract 36C77623C0104?
Veterans Integrated Service Network 9 (Veterans Health Administration) awarded 36C77623C0104, with funding from VA Technology Acquisition Center (Headquarters).
Was contract 36C77623C0104 competed?
The extent of competition for 36C77623C0104 was full and open competition after exclusion of sources. The government received 11 offers. It was set aside: Service-Disabled Veteran-Owned Small Business.
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