Vehicle Service Group, LLC
Madison, IN Doing business as Rotary Lift Part of Dover Corporation
- UEI
- E6L7P8EBDHC7
- CAGE
- 7K311
- Primary NAICS
- 333921 Elevator and Moving Stairway Manufacturing
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
- Corporate family
-
-
Parent
JBMKQ8ZH6FN9
-
Parent
JBMKQ8ZH6FN9
- SAM.gov registration date
- Physical address
- 2700 Lanier Dr, Madison, IN 47250, USA
- Website
- rotarylift.com
- Founded
- 1925
- Employees
- 251-1K
- Estimated annual revenue
- $100M-$250M
- Industry
-
- Consumer Discretionary
- Automobiles & Components
- Automotive
- SIC code
- 37 Transportation Equipment
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $261,126 |
| FY2025 | $351,233 |
| FY2024 | $152,356 |
| FY2023 | $274,438 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of Justice | $151,952 | |
| 2 | General Services Administration | $109,174 |
Contract vehicles
Expired vehicles (1)
Contract awards
Latest 5 listed here. See the rest on GovTribe.
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| Mohawk Lifts LLC | Amsterdam, NY | 333921 Elevator and Moving Stairway Manufacturing |
| ARI Phoenix Inc. | Sharonville, OH | 333921 Elevator and Moving Stairway Manufacturing |
| Interstate Lift & Equipment Company | Niles, MI | 336999 All Other Transportation Equipment Manufacturing |
| Equipment Distributors | MI | 333921 Elevator and Moving Stairway Manufacturing |
| Gray Automotive Products Co | Saint Joseph, MO | 339999 All Other Miscellaneous Manufacturing |
About the company
Vehicle Service Group, LLC, doing business as Rotary Lift, manufactures and delivers automotive service equipment—principally vehicle lifts, alignment systems, and tire changers—to federal agencies as a prime contractor on the GSA Multiple Award Schedule, competing full-and-open with no set-aside designations. Rotary Lift is a division of Dover Corporation, a diversified industrial manufacturer, and operates from headquarters in Madison, Indiana.
The vendor's federal footprint spans 291 prime awards with combined potential value of $19.4 million and combined obligated dollars of $8.7 million (45% of potential value). Activity has remained flat over the past five years—three to four awards annually from 2022 through 2026—with only two awards (combined potential value $125 thousand) reaching ultimate completion inside the next twenty-four months, indicating minimal recompete pressure. All recent awards are delivery orders or purchase orders under the GSA Multiple Award Schedule; Rotary Lift holds primary vehicle seats under Federal Supply Schedule GS07F8953D (156 task orders, $2.9 million combined potential value) and the Multiple Award Schedule (95 task orders, $3.4 million combined potential value).
Customer concentration is diffuse across the federal customer base. The top five customer agencies by award count account for 32% of awards, but the top five by dollar value account for 77%. GSA Federal Acquisition Service dominates potential-value share with $12.9 million across eleven awards, driven by the vendor's commercial GSA Schedule contract; the Department of the Army Iowa Army National Guard, the Department of the Air Force, the Department of the Army, and the Air National Guard round out the top-five dollar customers. By award volume, the Department of the Air Force (28 awards), the Department of the Army (26 awards), and the Air National Guard (18 awards) lead, though their individual order values are substantially smaller than GSA's aggregate.
Recent representative work includes a $105,941 delivery order from GSA Pittsburgh Field Office (August 2026) for vehicle lifts with installation at Carson, Pennsylvania; a $107,910 delivery order from the South Carolina National Guard (September 2025) for a FLEXMAX portable 2-column lift with remote control; a $109,175 delivery order from the Department of the Army (September 2023) for a ROTARY LIFT FLEX MAX 219 unit; and a $79,079 purchase order from the U.S. Coast Guard (September 2025) for procurement and installation of three vehicle lifts at USCG Base Kodiak, Alaska. The vendor also supplies tire changers, alignment racks, and heavy-duty lift equipment across maintenance depots and motor pools. All awards carry firm fixed-price or firm fixed-price-with-economic-price-adjustment structures and no subcontractor involvement.
Rotary Lift's NAICS concentration reflects equipment manufacturing: Automotive Parts and Accessories Stores (158 awards), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (97 awards), and Elevator and Moving Stairway Manufacturing (15 awards). The vendor's PSC coding emphasizes Motor Vehicle Maintenance and Repair Shop Specialized Equipment (195 awards). The vendor competes exclusively in full-and-open civilian and defense federal procurement channels through commercial GSA contracting rather than through set-aside or agency-specific IDIQ vehicles, positioning Rotary Lift as a commercial-channel equipment supplier to a geographically dispersed federal customer base with no prime teaming relationships or government-specific subsidiary structure.
Quick answers
Is Vehicle Service Group, LLC registered in SAM.gov?
Yes. Vehicle Service Group, LLC's SAM.gov registration is active through April 6, 2027.
Which contract vehicles does Vehicle Service Group, LLC hold?
Vehicle Service Group, LLC holds a place on 2 federal contract vehicles, including MAS.
How much has Vehicle Service Group, LLC received in federal contracts?
Federal contracts obligated $351,233 to Vehicle Service Group, LLC in fiscal year 2025 and $1,039,154 in fiscal years 2023 through 2027.
How does Vehicle Service Group, LLC rank among federal contractors?
Vehicle Service Group, LLC ranked #30 in PSC 4910, #38 in NAICS 333921 and #74 in NAICS 333924 in FY2025.
What is Vehicle Service Group, LLC's most recent federal award?
Vehicle Service Group, LLC's most recent federal contract award is GSA delivery order - vehicle lifts with install (15F06726F0001875), from Headquarters Division (FBI), on August 7, 2026.
On GovTribe
See Vehicle Service Group, LLC's full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
- Similar vendors