Vehicle Service Group, LLC
Madison, IN Doing business as Rotary Lift Rotary Lift Part of Dover Corporation
- UEI
- E6L7P8EBDHC7
- CAGE
- 7K311
- Primary NAICS
- 333921 Elevator and Moving Stairway Manufacturing
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
- Corporate family
-
-
Dover Corporation
Parent
JBMKQ8ZH6FN9
- Vehicle Service Group, LLC E6L7P8EBDHC7
-
Dover Corporation
Parent
JBMKQ8ZH6FN9
- SAM.gov registration date
- Physical address
- 2700 Lanier Dr, Madison, IN 47250, USA
- Website
- rotarylift.com
- Founded
- 1925
- Employees
- 251-1K
- Estimated annual revenue
- $100M-$250M
- Industry
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- Consumer Discretionary
- Automobiles & Components
- Automotive
- SIC code
- 37 Transportation Equipment
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| GSA delivery order - vehicle lifts with install | Headquarters Division | $105,941 | |
| Automotive lift | Headquarters Division | $27,334 | |
| IAW quote 2026182 model: MCHM419U100BKYL portable (4) column lift w/remote control operation at each column 75200 LB… | Federal Acquisition Service | $109,174 | |
| GSA vehicle lift / quote: 2026321 | Headquarters Division | $18,677 | |
| Vehicle maintenance portable 6-column post lift | Department of the Army | $66,896 |
About Vehicle Service Group, LLC
Vehicle Service Group, LLC's Rotary Lift division operates as a prime contractor supplying vehicle maintenance equipment—automotive lifts, alignment systems, and tire changers—to federal agencies through the GSA Multiple Award Schedule, competing full-and-open with no set-aside designations across a 289-award portfolio spanning forty years of federal contracting.
Rotary Lift, headquartered in Madison, Indiana, is a for-profit manufacturer of automotive service equipment and a subsidiary of Dover Corporation. The division's federal footprint centers on motor vehicle maintenance shop specialized equipment (194 of 289 awards, 67% of the portfolio) and industrial truck and trailer machinery (95 awards), classified under NAICS 423120 (Automotive Parts and Accessories Stores) and 333924 (Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing). All recent awards carry firm fixed-price structures and no set-aside use; the vendor competes through commercial GSA Schedule channels rather than reserved categories.
Customer concentration clusters around military and civilian vehicle maintenance operations. The top five funding agencies by award count account for 32% of recent awards: the Department of the Air Force (28 awards, $588 thousand combined potential value), the Department of the Army (26 awards, $386 thousand), the Air Force Air National Guard (18 awards, $310 thousand), the GSA Federal Acquisition Service (11 awards, $12.9 million), and the Department of Homeland Security (10 awards, $268 thousand). However, the potential-value ranking diverges sharply—GSA dominates dollars at $12.9 million across eleven orders, driven by larger equipment procurements, while Army and Air Force distribute volume across smaller per-order values. The vendor has supplied equipment to the Department of Energy, Department of Justice, U.S. Coast Guard, and Office of Naval Research.
Rotary Lift places substantially all work under two parent vehicles. The Federal Supply Schedule GS07F8953D accounts for 156 task orders totaling $2.9 million combined potential value, and the broader Multiple Award Schedule umbrella carries 93 task orders totaling $3.3 million. Recent representative awards include a $109,173.90 GSA MAS delivery order (June 2026) for a portable four-column lift with 75,200-pound capacity rated at Madison, a $79,078.86 Coast Guard Base Kodiak purchase order (September 2025) for three vehicle lifts including two-post symmetric and four-post drive-on models with installation, a $109,175.09 Army delivery order (September 2023) for a FLEX MAX 219 lift, and a $27,209.38 Office of Naval Research MAS delivery order (August 2021) for an alignment rack.
Activity has remained flat, with three to four awards annually in recent years (2022–2025) and two awards to date in 2026. Recompete exposure is minimal—only two awards totaling $92 thousand face completion in the next twenty-four months. The vendor operates as a pure prime across its federal footprint with no subcontract work identified in the source data; Dover Corporation, the parent, does not appear to route federal business through Rotary Lift as a sub-contractor arrangement.
Contract vehicles
Quick answers
What is Vehicle Service Group, LLC's UEI?
Vehicle Service Group, LLC's Unique Entity ID (UEI) in SAM.gov is E6L7P8EBDHC7.
What is Vehicle Service Group, LLC's CAGE code?
Vehicle Service Group, LLC's CAGE code is 7K311.
What is Vehicle Service Group, LLC's primary NAICS code?
Vehicle Service Group, LLC's primary NAICS code is 333921 (Elevator and Moving Stairway Manufacturing).
Where is Vehicle Service Group, LLC located?
Vehicle Service Group, LLC's physical address in SAM.gov is 2700 Lanier Dr, Madison, IN 47250, USA.
Is Vehicle Service Group, LLC registered in SAM.gov?
Yes. Vehicle Service Group, LLC's SAM.gov registration is active through April 6, 2027.
Who is Vehicle Service Group, LLC's parent company?
Vehicle Service Group, LLC is part of Dover Corporation.
Which contract vehicles does Vehicle Service Group, LLC hold?
Vehicle Service Group, LLC holds a place on 2 federal contract vehicles, including MAS.
What is Vehicle Service Group, LLC's most recent federal award?
Vehicle Service Group, LLC's most recent federal contract award is GSA delivery order - vehicle lifts with install (15F06726F0001875), from Headquarters Division, on August 7, 2026.
On GovTribe
See Vehicle Service Group, LLC's full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
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