Ronald Danel
Atwater, CA Doing business as First Impressions Affordable Markers
- UEI
- KKDTF79BDJU3
- CAGE
- 3EUU4
- Primary NAICS
- 339999 All Other Miscellaneous Manufacturing
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Sole Proprietorship
- Other NAICS codes in SAM.gov
- SAM.gov registration date
- Physical address
- 230 Commerce Ave, Atwater, CA 95301, USA
- Website
- affordable-markers.com
- Industry
-
- Materials
- Construction Materials
- Building Materials
- SIC code
- 32 Stone, Clay, & Glass Products
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $3,197,472 |
| FY2025 | $2,992,670 |
| FY2024 | $0 |
| FY2023 | -$494,180 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of Veterans Affairs | $3,197,472 |
Contract awards
Latest 5 listed here. See the rest on GovTribe.
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About the company
Ronald Danel, operating as Affordable Markers Division and First Impressions Sign Company, is a sole proprietorship registered in SAM.gov since 2003 and located in Atwater, California. The company specializes in manufacturing and delivering granite markers and related cemetery monument services, primarily for federal government clients. Its core business focuses on producing specialized granite markers, inscriptions, and delivery services for national and veteran cemeteries, with a primary customer base within the Department of Veterans Affairs' National Cemetery Administration.
Ronald Danel has secured multiple federal contract awards centered on manufacturing and delivering J1/L1 flat granite markers for national cemeteries. These contracts, valued between $3,104,290 and $3,197,472, involve nationwide offsite manufacture, inscription, and delivery services for blank granite markers. The company has demonstrated consistent performance in this niche market, with previous delivery orders totaling $436,500 for granite niche covers and inscriptions. None of these contract awards have included specific set-aside designations, indicating the company competes in open federal procurement processes. The contracts are firm fixed-price delivery orders, primarily awarded by the National Cemetery Administration, highlighting Ronald Danel's specialized expertise in cemetery monument production.
Ronald Danel holds a significant Indefinite Delivery Contract (IDC) with the National Cemetery Administration, valued at $16,500,236, covering the period from October 1, 2024, through September 30, 2025. This single-award IDC enables the company to manufacture, inscribe, and deliver granite markers and niche covers for national, state veteran, and private cemeteries nationwide. The original solicitation for this contract was structured with a tiered set-aside approach, initially seeking proposals from Service-Disabled Veteran-Owned Small Businesses, then Veteran-Owned Small Businesses, and finally Small Businesses. Under this IDC, Ronald Danel can fulfill firm-fixed-price delivery orders for various granite monument types, including G1, J1, L1, V1, and V5, demonstrating the company's broad capabilities in cemetery monument production and customization.
SBA capabilities narrative
Sandblasted sign manufacture. Blast wood, high density urathane, glass, marble, granite
Quick answers
Is Ronald Danel registered in SAM.gov?
Yes. Ronald Danel's SAM.gov registration is active through April 15, 2027.
How much has Ronald Danel received in federal contracts?
Federal contracts obligated $2,992,670 to Ronald Danel in fiscal year 2025 and $5,695,962 in fiscal years 2023 through 2027.
How does Ronald Danel rank among federal contractors?
Ronald Danel ranked #7 in NAICS 327991, #9 in NAICS 3279 and #9 in PSC 9930 in FY2025.
What is Ronald Danel's most recent federal award?
Ronald Danel's most recent federal contract award is Nationwide offsite manufacture, inscription & delivery services J1/L1 blank granite markers (36C78626N0025), from National Cemetery Administration, on October 1, 2025.
On GovTribe
See Ronald Danel's full federal record
- Federal contract awards
- IDV awards
- Funding analysis by agency, NAICS and set-aside
- Similar vendors