RLA Holdings, Inc.

RLA Holdings, Inc., doing business as Atteberry, is an SBA-certified HUBZone small business based in Show Low, Arizona, that provides portable sanitation equipment, water handling systems, weed washing units, and facilities maintenance services to federal land management agencies as a prime contractor on delivery orders and indefinite delivery contracts under total small business set-asides. The company operates exclusively as a prime, with no subcontract footprint in the source data.

Atteberry's customer concentration is extreme and regional. The Department of Agriculture Forest Service's Southwestern Region (Region 3) dominates, accounting for 236 of 305 prime awards (77% by count) and $21.1 million of the $40.4 million combined potential value across prime work (52% by dollars). The National Interagency Fire Center, a civilian agency within USDA Forest Service, has placed 53 awards valued at $19.3 million (48% of prime dollars), establishing a two-customer concentration of approximately 100% of award value. The remaining customer agencies—Forest Service Region 4 (Intermountain), Research Service Rocky Mountain Research Station, and Bureau of Land Management Arizona Region—account for negligible volume and value. Awards are nearly universally set under total small business set-asides; open-market, non-set-aside delivery orders comprise less than 5% of the portfolio.

Capability footprint centers on portable sanitation, water equipment, and fire suppression support. Representative work includes a $112,510 purchase order from Forest Service Region 3 on March 31, 2026, for rental of portable toilets and handwashing stations with service and supplies, performance in Flagstaff, Arizona; a $7.5 million Incident Blanket Purchase Agreement (I-BPA) awarded by the National Interagency Fire Center on May 1, 2025, for portable toilets, wheelchair-accessible portable toilets, and handwashing stations supporting fire suppression and all-hazard incidents nationwide through June 30, 2027; and a $12.5 million Blanket Purchase Agreement with Forest Service Region 3 awarded June 1, 2024, for wastewater services (toilet pumping, restroom cleaning, and related facilities maintenance) across National Forests and Grasslands in the Southwestern United States through May 21, 2028. Work is classified under NAICS 231 (Support Activities for Forestry) for 231 of 318 awards; NAICS 562991 (Septic Tank and Related Services) for 38 awards; and NAICS 488410 (Specialized Freight Trucking, Local) for 30 awards, reflecting diversification within the land-management and sanitation support domain.

Vehicle position is dominated by multiple indefinite delivery contracts and incident blanket purchase agreements held with the National Interagency Fire Center and Forest Service regions. The Indefinite Delivery Contract 1202SB21T7701 has generated 55 task orders valued at approximately $1 million; IDC 12837118T7034 has 34 task orders at $664 thousand; BPA AG8371B157036 has 27 task orders at $566 thousand; and BPA AG8371B097318 has 23 task orders at $639 thousand. Atteberry also holds multiple $250 thousand Indefinite Delivery Contracts awarded in February through June 2026 for water handling, weed washing units, and refrigerated trailers across designated Forest Service regions. All vehicles are structured as total small business set-asides or non-set-aside IDIQs; none are GWACs or GSA Schedules.

Activity trajectory shows growth followed by compression. Awards per year rose from 41 in 2022 to a peak of 47 in 2025, then dropped to 15 in 2026 (year-to-date through June 30). Combined potential value stands at $42.2 million, with $7.9 million obligated (19% draw-down). The recompete cliff is minimal: only 3 awards with ultimate completion dates in the next twenty-four months carry combined potential value of $778 thousand, indicating low near-term renewal pressure.

Geographic performance is concentrated in Arizona and New Mexico, with secondary operations in Idaho and Utah. The vast majority of task orders specify performance locations in Flagstaff, Phoenix, Tucson, Silver City, and Springerville (Arizona) and Santa Fe, Albuquerque, and other New Mexico forest regions. This geographic footprint aligns with the Forest Service's operational needs in the Southwestern United States and reflects Atteberry's HUBZone eligibility tied to Show Low, Arizona. The company positions itself as a rapidly mobilizable provider of mission-critical fire suppression and land stewardship equipment, leveraging its regional presence and HUBZone status to secure recurring task orders under incident-response and emergency-preparedness frameworks operated by the National Interagency Fire Center.

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