RLA Holdings, Inc.

Show Low, AZ Doing business as Atteberry

UEI
DKF1SD67RRY9
CAGE
3JKR9
Primary NAICS
115310 Support Activities for Forestry
SAM.gov registration
Active through

Company facts

SBA certifications
HUBZone Firm
· Current
Self-certified in SAM.gov
  • For Profit Organization
  • Subchapter S Corporation
Entity structure
Corporate Entity (Not Tax Exempt)
Other NAICS codes in SAM.gov
Show all 12
SAM.gov registration date
Physical address
100 S 31st Dr, Show Low, AZ 85901, USA

Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .

Contract obligations by fiscal year

Fiscal year Obligated
FY2027 To date $0
FY2026 $4,389,446
FY2025 $1,348,014
FY2024 $587,904
FY2023 $366,875

Top agencies by obligations

Rank Agency Obligated, FY2026–FY2027 Share
1 Department of Agriculture $4,361,586
2 Department of the Interior $27,860

Contract awards

Award Agency Obligated Awarded
RLA holdings, INC. 1202RZ26M1164 Forest Service $895
RLA holdings, INC. 1202RZ26M1149 Forest Service $52,843
RLA holdings, INC. 1202SB26M3096 Forest Service $58,718
RLA holdings, INC. 12569R26M1329 Region 9 - Eastern Region (USFS) $39,620
RLA holdings, INC. 1202SB26M2750 Forest Service $42,000

Latest 5 listed here. See the rest on GovTribe.

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About the company

RLA Holdings, Inc., doing business as Atteberry, is an SBA-certified HUBZone small business headquartered in Show Low, Arizona, that operates exclusively as a prime contractor delivering portable sanitation equipment, water handling systems, and facilities maintenance services to federal land management agencies. The company competes predominantly under total small business set-asides on indefinite delivery contracts and blanket purchase agreements, with the majority of recent work concentrated in the Department of Agriculture's Forest Service regional offices and the National Interagency Fire Center.

Atteberry's federal footprint is heavily concentrated in wildland fire management and land stewardship support across the Southwestern and Intermountain West. The vendor provides concrete capability scope including portable toilets and wheelchair-accessible restrooms, gray water trucks, potable water trucks, handwashing stations (fixed and trailer-mounted), weed washing units, satellite services, recycling services, and water handling for fire suppression and all-hazard incident response. Representative work spans a $7.5 million Incident Blanket Purchase Agreement for portable toilets and handwashing stations awarded by the National Interagency Fire Center on May 1, 2025; a $12.5 million Blanket Purchase Agreement for Southwest Regional Wastewater Services with the Forest Service Region 3 through May 2028; and recent task orders including a $990,030 delivery order for portable sanitation and facilities maintenance from the Forest Service Region 4 (Intermountain Region) on July 16, 2026; a $400,954 purchase order for satellite service from the Forest Service Region 3 on June 21, 2026; and a $202,248 purchase order for hydration supply to wildland firefighters from the Forest Service Region 3 on June 21, 2026.

Customer concentration is extreme. The Department of Agriculture Forest Service Region 3 (Southwestern Region) accounts for 257 awards representing $22.5 million in combined potential value—47% of all awards and 47% of total potential value. The National Interagency Fire Center (a USDA entity) issued 53 awards totaling $20.8 million. Together, these two customer entities account for 86% of the vendor's recent award count and 91% of potential value. The Forest Service Region 4 (Intermountain), Region 2 (Rocky Mountain), and other regional offices round out the remainder. This concentration creates material recompete exposure: awards with ultimate completion dates in the next twenty-four months total $42.7 million in combined potential value—90% of the vendor's entire portfolio. Nearly all of these expiring awards are Forest Service Region 3 and National Interagency Fire Center task orders.

Atteberry holds a substantial portfolio of parent vehicles. The five largest by task order volume are Indefinite Delivery Contract 1202SB21T7701 (55 task orders, $1 million), Indefinite Delivery Contract 12837118T7034 (34 task orders, $664 thousand), Blanket Purchase Agreement AG8371B157036 (27 task orders, $566 thousand), Indefinite Delivery Contract 1202SB24T7182 (26 task orders, $669 thousand), and Indefinite Delivery Contract 1202SB25T7225 (25 task orders, $635 thousand). The vendor also holds multiple small-dollar incident blanket purchase agreements awarded in February and May–June 2025 and 2026 by the National Interagency Fire Center ($250,000 to $750,000 ceilings each) covering water handling, weed washing units, refrigerated trailers, and handwashing stations for Forest Service Regions 1–9 and East/West zones. All parent vehicles are designated total small business set-asides, and all are firm fixed price. Atteberry operates exclusively as a prime contractor on these vehicles with no identified subcontract footprint.

Activity has accelerated in recent years—41 awards in 2022, 20 in 2023, 34 in 2024, 47 in 2025, and 53 in 2026 year-to-date (through August 2026)—reflecting growing task order velocity under the National Interagency Fire Center incident blanket purchase agreements awarded in early 2025 and 2026. However, the critical recompete cliff signal is that 11 of the vendor's 356 prime awards, representing $42.7 million in combined potential value (roughly 90% of the total portfolio), carry ultimate completion dates within the next twenty-four months, predominantly Forest Service Region 3 and National Interagency Fire Center orders expiring between June and October 2026. Atteberry operates in Support Activities for Forestry (NAICS 231—249 awards) and Septic Tank and Related Services (NAICS 562991—46 awards) as primary classifications, with secondary exposure in specialized freight trucking, satellite telecommunications, and miscellaneous services. The vendor's entire federal business is built on renewable task order activity against region-specific IDIQs and BPAs held with the Forest Service and National Interagency Fire Center; no awards derive from GSA Schedules, GWACs, or other government-wide vehicles.

SBA capabilities narrative

support for base camp

Quick answers

Is RLA Holdings, Inc. registered in SAM.gov?

Yes. RLA Holdings, Inc.'s SAM.gov registration is active through February 16, 2027.

Which SBA certifications does RLA Holdings, Inc. hold?

RLA Holdings, Inc. holds HUBZone Firm certification from the SBA.

How much has RLA Holdings, Inc. received in federal contracts?

Federal contracts obligated $1,348,014 to RLA Holdings, Inc. in fiscal year 2025 and $6,692,238 in fiscal years 2023 through 2027.

How does RLA Holdings, Inc. rank among federal contractors?

RLA Holdings, Inc. ranked #11 in PSC X1ND, #17 in NAICS 312111 and #43 in NAICS 562991 in FY2025.

What is RLA Holdings, Inc.'s most recent federal award?

RLA Holdings, Inc.'s most recent federal contract award is RLA holdings, INC (1202RZ26M1164), from Forest Service, on August 22, 2026.

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