Product Identification Co Inc.

Product Identification Co Inc., a Garfield, New Jersey-based for-profit Subchapter S corporation, manufactures identification markers, labels, decals, instruction plates, compass correction cards, and related precision marking products as a prime contractor on full-and-open (non-set-aside) purchase orders and BPA calls to the Department of Defense.

The company's federal footprint centers on two distinct customer segments, though characterized by dramatically different contract volumes and dollar values. The Defense Logistics Agency's Construction and Equipment division represents the vast majority of award count — 1,675 purchase orders totaling $1.1 million combined potential value — for routine identification markers and labeling items. By contrast, the Naval Air Warfare Center (Naval Air Systems Command) drives the dollar concentration: 113 awards worth $135.3 million combined potential value, consisting primarily of monthly Blanket Purchase Agreement calls designated as Total Small Business set-asides, each carrying a $4.999 million ceiling. The three-way split between these two customer types, plus DLA Aviation, DLA Land and Maritime, and Naval Supply Systems Command, covers 100 percent of recent awards. The dollar ranking inverts the volume ranking — NAWC's modest 113 awards anchor 98.5 percent of total combined potential value, while DLA C&E's 1,675 awards represent less than 1 percent. This divergence signals that Product Identification Co competes across both high-volume, low-value transactional work (DLA C&E purchase orders for sub-thousand-dollar items) and multi-million-ceiling BPA vehicles with the Naval Air Warfare Center.

Product Identification Co holds a single-award Indefinite Delivery Contract with DLA Aviation valued at $250 thousand through August 2028 for compass correction cards and related navigation support materials for military aircraft. Under this IDC, the contractor has executed multiple delivery orders ranging from $357 to $1,269.60. The company also positions itself on five named BPA vehicles: three with Naval Air Warfare Center (N6833514A0044 with 33 task orders, N6833523A0051 with 23 task orders totaling $115 million in combined potential value, and two additional monthly government purchase card BPAs), plus two IDCs with DLA (SPE4A619D5184 and SPE4A623D5C60). The NAWC BPA ceiling values of $4.999 million reflect placeholder ceilings on rolling government purchase card vehicles awarded monthly; the actual utilization sits far below these ceilings, as evidenced by the combined potential value across all 113 NAWC awards totaling $135.3 million—a figure suggesting individual BPA calls carry modest actual values despite high ceiling structures.

Activity has grown from 88 awards in 2022 to a peak of 216 in 2024, with 126 awards in 2025 and 19 in the first four months of 2026. The recompete cliff over the next twenty-four months remains modest: six awards with combined potential value of $14 thousand reach ultimate completion in that window, indicating limited near-term recompete exposure for the core delivery vehicle portfolio. The contractor has obligated only $1.5 million (approximately 1 percent) of $137 million in combined potential value across all awards to date, typical for a vendor with many low-dollar transactional awards and several high-ceiling BPA vehicles that remain under-utilized.

Product Identification Co competes across multiple PSC and NAICS categories. The top NAICS codes split between Books Printing (902 awards), Sign Manufacturing (209 awards), Commercial Printing (205 awards), and Chemical Product Manufacturing (160 awards), reflecting the breadth of marking and identification product lines. Top PSCs emphasize Miscellaneous Printed Matter (1,419 awards) and Signs, Advertising Displays, and Identification Plates (256 awards), with secondary exposure in aircraft ground servicing equipment categories (64 and 42 awards respectively). The company performs all work in-house at its Garfield, New Jersey facility with no documented subcontracting arrangements, and has maintained System for Award Management registration since November 2006.

screen printing, engraving,