Muck Rack LLC
Miami Beach, FL Part of Sawhorse Media LLC
- UEI
- CX3VCLJ38HB9
- CAGE
- 8J5Y5
- Primary NAICS
- 513210 Software Publishers
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Partnership or Limited Liability Partnership
- NAICS codes registered in SAM.gov
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- 513210 Software Publishers Primary
- Corporate family
-
-
Sawhorse Media LLC
Parent
ECW3N13Z5M88
- Muck Rack LLC CX3VCLJ38HB9
-
Sawhorse Media LLC
Parent
ECW3N13Z5M88
- SAM.gov registration date
- Physical address
- 929 Alton Rd #500, Miami Beach, FL 33139, USA
- Website
- muckrack.com
- Founded
- 2009
- Employees
- 51-250
- Estimated annual revenue
- $100M-$250M
- Industry
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- Information Technology
- Software & Services
- Internet Software & Services
- Internet
- SIC code
- 89 Services, Not Elsewhere Classified
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| OPA - media analytics call order off of BPA# 15F06722A0000359 | Headquarters Division | $36,750 | |
| Information services | National Gallery of Art | $44,120 | |
| Subscription for 10 user licenses to a media database platform, technical support and training. | National Institute of Standards and Technology | $65,027 | |
| The purpose of this call is to : 1. Fund clin 3001 in the amount of $40,000.00 2. Execute the period of performance… | Headquarters Division | $35,000 | |
| OPA20220036 licenses to a media analytics platform. | Headquarters Division | $40,000 |
About Muck Rack LLC
Muck Rack LLC, a Miami Beach-based media analytics and communications platform vendor, operates as a prime contractor delivering software licenses and media monitoring services to nine federal civilian agencies on a full-and-open basis, with no set-aside designations in its recent award footprint. The company is a self-certified small disadvantaged business and subsidiary of Sawhorse Media LLC, also based in Miami Beach.
Muck Rack's product is a web-accessible media analytics platform that supplies federal agencies with media monitoring, press release distribution, journalist contact relationship management, mailing list administration, email delivery, and performance analytics capabilities. The platform runs on perpetual-license and SaaS models; work is performed in Miami, Florida. The vendor competes entirely as a prime contractor (16 awards, 100% prime split) and has not appeared in recent subcontracting roles.
Customer concentration is moderate and agency-driven by dollar value rather than volume. The Federal Bureau of Investigation Headquarters Division leads both award count (5 awards, $488 thousand combined potential value) and anchors the only recurring parent vehicle — a single-award BPA (15F06722A0000359) valued at $175 thousand, awarded May 2, 2022, with ultimate completion May 1, 2027. The FBI has issued four call orders under this BPA: $35 thousand in May 2022, $40 thousand in May 2024, $40 thousand in May 2025, and most recently $203.068 thousand in May 2026 (extending through May 1, 2031). The Department of Veterans Affairs Veterans Integrated Service Network 16 represents the largest single award ($402.5 thousand for platform access to 18 users, completion August 17, 2027), followed by the National Institute of Standards and Technology ($99.999 thousand subscription for 10 user licenses, September 30, 2025 through September 29, 2028) and the National Park Service ($160.251 thousand for media distribution services, completion September 29, 2026). Together, the top five customers by potential value account for 88% of combined potential value across all awards.
Recent activity declined from a peak of four awards in 2022 to one award in 2026 (year-to-date through May); cumulative awards across 2023, 2024, and 2025 total six awards. Four awards face ultimate completion within the next twenty-four months, carrying combined potential value of $732 thousand and representing near-term recompete exposure. Obligated dollars total $862 thousand against $1.6 million combined potential value, a 55% obligation rate indicating ongoing invoicing on multi-year platform subscriptions. The vendor's footprint is concentrated in two NAICS categories — Software Publishers (11 awards) and Internet Publishing and Broadcasting and Web Search Portals (3 awards) — and the PSC codes reflect perpetual-license software procurement ($5 awards under IT and Telecom Business Application Software) and SaaS delivery ($3 awards under Business Application/Application Development Software as a Service).
Quick answers
What is Muck Rack LLC's UEI?
Muck Rack LLC's Unique Entity ID (UEI) in SAM.gov is CX3VCLJ38HB9.
What is Muck Rack LLC's CAGE code?
Muck Rack LLC's CAGE code is 8J5Y5.
What is Muck Rack LLC's primary NAICS code?
Muck Rack LLC's primary NAICS code is 513210 (Software Publishers).
Where is Muck Rack LLC located?
Muck Rack LLC's physical address in SAM.gov is 929 Alton Rd #500, Miami Beach, FL 33139, USA.
Is Muck Rack LLC registered in SAM.gov?
Yes. Muck Rack LLC's SAM.gov registration is active through April 14, 2027.
Who is Muck Rack LLC's parent company?
Muck Rack LLC is part of Sawhorse Media LLC.
What is Muck Rack LLC's most recent federal award?
Muck Rack LLC's most recent federal contract award is OPA - media analytics call order off of BPA# 15F06722A0000359 (15F06726F0000324), from Headquarters Division, on May 2, 2026.
On GovTribe
See Muck Rack LLC's full federal record
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