Leadsonline, LLC

Leadsonline, LLC, a self-certified small disadvantaged business based in Plano, Texas, delivers web-based investigation platforms, ballistic identification systems, and law enforcement database subscriptions to federal agencies as a prime contractor under full-and-open competition with no set-aside designations. The company operates as one of two prime contractors on a $225.2 million single-award indefinite-delivery contract with the Department of Justice Bureau of Alcohol, Tobacco, Firearms and Explosives for the National Integrated Ballistic Information Network (NIBIN) program, which provides ballistic forensic technology infrastructure enabling federal, state, and local law enforcement to compare ballistic evidence and solve violent crimes. Leadsonline is a for-profit limited liability company headquartered in Plano with two subsidiaries: Forensic Technology (Canada) Inc., a manufacturer of goods, and Business Watch International U.S. Inc. The vendor's corporate parent is Leadsonline Parent, LLC.

Leadsonline's customer concentration is heavily anchored by ATF. Of the vendor's 92 prime awards totaling $275.1 million in combined potential value, the Bureau of Alcohol, Tobacco, Firearms and Explosives accounts for eight awards valued at $272.4 million — representing 99% of the portfolio's dollar value. The next-largest customers by potential value are Immigration and Customs Enforcement (five awards, $910 thousand), the Department of the Army Criminal Investigation Command (four awards, $484 thousand), the Department of Defense Inspector General (eight awards, $414 thousand), and the United States Marine Corps (seven awards, $231 thousand). By award count, the ranking diversifies: ATF and four other customers (the Department of the Army Installation Management Command Southwest Region, DoD IG, EPA Office of Inspector General, and Marine Corps) each account for seven to eight awards, covering 41% of the portfolio. This split reflects a business model in which a single dominant vehicle — the ATF NIBIN IDIQ — anchors most dollars, while subscriptions to the vendor's Leadsonline PowerPLUS platform and CellHawk cellular analysis software generate numerous smaller purchase orders across law enforcement agencies.

The NIBIN IDIQ (Contract 15A00025DAQA00018) is Leadsonline's sole parent vehicle in the source data, with four task orders totaling $43.9 million in combined potential value. Recent delivery orders under the IDIQ include a $21.0 million firm-fixed-price order awarded January 1, 2025, for continuation of NIBIN equipment, software, and support services at existing ATF facilities and partner sites through December 31, 2025; a $21.94 million order awarded January 1, 2026, for NIBIN core services through December 31, 2026; and a $204.5 thousand HIDTA Project NIBIN order awarded September 24, 2025, completing September 23, 2026. Outside the NIBIN vehicle, Leadsonline has secured individual purchase orders and definitive contracts for subscriptions and related services. Concrete examples include a $1.667 million firm-fixed-price definitive contract awarded by ATF on February 15, 2026, for secondary market enterprise access with API capabilities, enabling law enforcement to query nationwide pawn shop, secondhand dealer, online marketplace, and scrap metal salvage yard transaction records to identify sources of crime guns; a $395.6 thousand purchase order from Immigration and Customs Enforcement awarded September 15, 2026, for the Integrated Ballistic Identification System (IBIS) at ICE's Forensic Laboratory; a $129.3 thousand subscription to Leadsonline PowerPLUS awarded by the Department of Defense Inspector General on June 5, 2026, running through June 4, 2031; and a $60.7 thousand option-year renewal for LeadsOnline subscriptions awarded by the Transportation Security Administration on April 1, 2023.

Activity has accelerated in the past two years. The vendor recorded four awards in 2022, six in 2023, two in 2024, six in 2025, and twelve in the first nine months of 2026. Nine awards with combined potential value of $22.9 million are set to complete within the next twenty-four months, representing recompete exposure for the vendor and opportunity for competitors. Leadsonline operates as a 100% prime contractor (92 prime awards, zero sub awards) with no documented subcontractor engagement in the source data; across SCI-reportable prime contracts, the vendor reports zero average sub-hours share, indicating that Leadsonline builds and delivers its own service teams rather than relying on named subcontractors. Service Contract Inventory data covering federal service contracts above the $150 thousand reporting threshold show minimal presence: only $931 thousand in SCI-reportable invoiced revenue in FY2024 across five records, with zero FTEs reported in the SCI dataset — a signal that Leadsonline's federal business is dominated by software subscriptions, equipment, and other goods rather than labor-intensive professional services. The vendor competes across NAICS categories reflecting its software and investigation-platform portfolio: 57 awards under Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services; eight under Software Publishers; and smaller numbers under Investigation and Personal Background Check Services, Web Search Portals, and related technical categories. The primary PSCs are Information Technology Software (14 awards), IT and Telecom Web-Based Subscription services (nine awards), and Office Information System Equipment (nine awards).

LeadsOnline provides actionable intelligence to LE nationwide with the automated collection and analysis of transaction records from pawn shops, secondhand stores, eBay and scrap metal recyclers to solve Part 1 Crimes as well as narcotics crimes.