Korea First Rent-A-Car Co., LTD

Korea First Rent-A-Car Co., LTD, a Seoul-based for-profit vehicle rental company, provides short-term passenger car rental services to U.S. military personnel stationed in South Korea as a prime contractor operating on full-and-open competitive contracts with no set-aside designation. The vendor operates exclusively as a prime (99% of recent awards) across 185 total federal awards spanning multiple Department of Defense commands, with combined potential value of $13.1 million and obligated dollars totaling $3.6 million.

Korea First Rent-A-Car Co., LTD has held federal contracting relationships since 1999 and maintains over thirty years of direct operational experience supporting DOD transportation requirements in the Pacific region. The company's capability scope encompasses short-term rental of sedans, sport utility vehicles, and twelve-passenger vans for military mobility and sustainment operations. Representative prime awards include a $1 million multiple-award Blanket Purchase Agreement from the RCO Yongsan 411th CSB (awarded July 2025, running through July 2030) for car rental services to USFK personnel; a $750 thousand multiple-award BPA from Army Sustainment Command (December 2022 through November 2025) for vehicle rentals in Area IV; and recent BPA calls from Army Pacific Command valued at $35,269.85 (February 2026) and $16,972.18 (January 2026) for short-term USFK personnel transportation.

Customer concentration is heavily weighted toward Army commands. The top five customers by award count account for 80% of recent awards, led by the Marine Corps (61 awards, $998 thousand combined potential value), Army Installation Management Command Pacific Region (29 awards, $639 thousand), and Army Pacific Command (22 awards, $863 thousand). Dollar concentration tells a different story: the top five by potential value account for 88% of combined value, anchored by the RCO Yongsan 411th CSB (5 awards, $7.6 million combined potential value) — a single contracting office that drives the vendor's largest concentration of dollars through its recently-awarded $1 million umbrella BPA. Air Force Pacific Air Forces ranks second in dollar value (8 awards, $1.2 million) despite lower award count.

Korea First Rent-A-Car Co., LTD places the majority of work against Army Sustainment Command and Army Materiel Command multiple-award Blanket Purchase Agreements. The top five parent vehicles are NAICS-category BPAs: BPA W91QVN13A0019 carries 75 task orders worth $1.5 million combined potential value; BPA W91QVN17A0024 holds 43 task orders worth $943 thousand; BPA W91QVN18A0023 contains 20 task orders worth $283 thousand; IDC W91QVN08A0032 supports 13 task orders worth $184 thousand; and BPA W91QVN25AA005 (the new RCO Yongsan vehicle) shows 5 early task orders worth $68 thousand. Work volume has contracted since 2023 — four awards per year in both 2022 and 2023, declining to one award in 2024, then recovering to five awards in 2025 and two to date in 2026. One sub-award entry (March 2025) shows Korea First Rent-A-Car as a subcontractor to West Utility Locating LLC on an IGF vehicle leasing requirement. The vendor's footprint is concentrated in NAICS Passenger Car Rental (164 awards) and Passenger Car Leasing (18 awards), with corresponding PSC concentration in ground-effect vehicle rental and leasing.