Asia Rent-A-Car LTD.

Asia Rent-A-Car LTD., a for-profit corporate entity headquartered in Songpa-gu, Seoul, South Korea, provides vehicle rental and short-term leasing services exclusively to the U.S. Department of Defense in the Pacific region, operating as a prime contractor on a full-and-open basis with no set-asides across its federal footprint. The vendor competes across passenger-car rental (76 awards) and related vehicular-equipment leasing work, with all 79 recent prime awards structured as BPA calls or purchase orders issued by Army, Marine Corps, and Air Force commands in Korea.

Customer concentration is heavily weighted toward Army and Marine Corps personnel stationed in South Korea. The top five Army and Marine Corps sub-organizations account for 86% of award count, led by the U.S. Marine Corps (22 awards, $188 thousand combined potential value) and Department of the Army Special Operations Command (17 awards, $106 thousand combined potential value). However, the top-customer ranking by potential value reveals a sharp divergence: the RCO Yongsan 411th CSB (a subordinate Army contracting office) anchors 2 awards worth $5.6 million combined potential value, while the Department of the Army Installation Management Command Pacific Region ranks second with 16 awards totaling $1.3 million. That concentration is driven by a single multiple-award BPA (W91QVN25AA003) with a $1 million ceiling awarded July 3, 2025, running through July 2, 2030, which established a five-year vehicle-rental vehicle for USFK personnel conducting official government business.

The vendor holds four active parent BPAs. The oldest and largest, BPA W91QVN13A0021, carries 35 task orders worth $446 thousand combined potential value. Three others — W91QVN18A0025 (17 task orders, $153 thousand), W91QVN17A0027 (15 task orders, $118 thousand), and the newly awarded W91QVN25AA003 (4 task orders, $54 thousand) — structure the near-term work pipeline. Representative call orders include a $22.6 thousand Pacific Air Forces rental-cars-with-hi-pass call awarded April 1, 2026; a $17.4 thousand Marine Corps lease for Korea Marine Exercise Program 2025 support awarded February 7, 2025; and two Army Pacific Command calls for USFK personnel vehicle rental at $18.2 thousand (January 1, 2026) and $9.9 thousand (February 1, 2026).

Activity volume is volatile year to year but shows uptick in 2025 and 2026 (4 and 3 awards, respectively) after relative dormancy in 2022–2023. The vendor operates with minimal dollar-obligation density — only 10% of combined potential value ($811 thousand obligated against $7.9 million ceiling) — reflecting the structure of monthly or quarterly BPA calls rather than full-ceiling utilization. The new five-year BPA with the 411th CSB establishes significant recompete exposure starting in 2030, with intermediate renewal or extension opportunities before that date. The vendor operates solely as a prime contractor; no sub-award activity appears in the source. Capability is narrowly focused: short-term vehicle rental in-country (South Korea), with fleet composition including compact sedans, sport utility vehicles, multi-passenger vans, and vehicles equipped with hi-pass toll-collection functionality to support military exercise and personnel-movement requirements.