Isentia PTY LIMITED
Redfern, NSW Doing business as Media People
- UEI
- KM25MG8QUDT6
- CAGE
- Z0YG9
- Primary NAICS
- 541840 Media Representatives
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- International Organization
- NAICS codes registered in SAM.gov
-
- 541840 Media Representatives Primary
- SAM.gov registration date
- Physical address
- 241/219 Cleveland St, Redfern NSW 2012, Australia
- Website
- isentia.com
- Founded
- 1982
- Employees
- 251-1K
- Estimated annual revenue
- $100M-$250M
- Industry
-
- Consumer Discretionary
- Media
- Advertising
- SIC code
- 73 Business Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| PD media monitoring services | US Embassy Canberra | $67,024 | |
| PR12279863 c - PAS media monitoring services | US Embassy Canberra | $60,381 | |
| PR12279863 c - PAS media monitoring services | US Embassy Canberra | $82,741 | |
| Media monitoring service | US Embassy Canberra | $121,470 | |
| Media overview subscription | US Embassy Port Moresby | $26,258 |
About Isentia PTY LIMITED
Isentia PTY LIMITED, doing business as Media People, provides media monitoring and intelligence services to the U.S. Department of State's Bureau of East Asian and Pacific Affairs as a prime contractor on purchase orders and firm fixed-price contracts, with no set-aside designation across its federal footprint. The vendor is an international for-profit organization headquartered in Redfern, New South Wales, Australia, and operates exclusively within the civilian federal market with a single customer agency across all eight recent awards.
Isentia's capability portfolio centers on comprehensive media intelligence and monitoring services tailored to regional diplomatic missions. The vendor delivers daily media briefings covering print, radio, television, online news, and social media outlets, with service specifications including standardized 6:30 AM Australian Eastern Standard Time delivery, formatted 10-section daily reports capped at 80 clips, breaking news alerting, support for at least 15 account holders, downloadable multimedia content with transcripts, and dedicated customer service with four-hour response times. Recent representative work includes a $100,535.97 purchase order awarded April 15, 2026, running through April 14, 2027, for media monitoring services supporting the U.S. Embassy in Canberra with coverage across Australia and the Pacific Islands region; a $82,741.04 purchase order awarded March 11, 2024, for PAS media monitoring services; and a $121,469.63 definitive contract awarded September 5, 2022, for media monitoring services supporting the Bureau's East Asia and Pacific affairs mission.
Customer concentration is absolute: the Department of State's Bureau of East Asian and Pacific Affairs accounts for all eight awards and 100% of the $604 thousand combined potential value. Activity has remained sparse and intermittent—one award per year in 2022, 2024, 2025, and 2026—with a single award ($101 thousand combined potential value) facing ultimate completion within the next twenty-four months. Isentia holds no subcontracting footprint and operates entirely as a prime vendor. The vendor's federal footprint reflects a stable, narrow-scope relationship with a single diplomatic bureau focused on regional media intelligence in support of Asia-Pacific embassy operations.
Quick answers
What is Isentia PTY LIMITED's UEI?
Isentia PTY LIMITED's Unique Entity ID (UEI) in SAM.gov is KM25MG8QUDT6.
What is Isentia PTY LIMITED's CAGE code?
Isentia PTY LIMITED's CAGE code is Z0YG9.
What is Isentia PTY LIMITED's primary NAICS code?
Isentia PTY LIMITED's primary NAICS code is 541840 (Media Representatives).
Where is Isentia PTY LIMITED located?
Isentia PTY LIMITED's physical address in SAM.gov is 241/219 Cleveland St, Redfern NSW 2012, Australia.
Is Isentia PTY LIMITED registered in SAM.gov?
Yes. Isentia PTY LIMITED's SAM.gov registration is active through May 1, 2027.
What is Isentia PTY LIMITED's most recent federal award?
Isentia PTY LIMITED's most recent federal contract award is PD media monitoring services (19AS2026P0384), from US Embassy Canberra, on April 15, 2026.
On GovTribe
See Isentia PTY LIMITED's full federal record
- Federal contract awards
- Funding analysis by agency, NAICS and set-aside
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