Isentia PTY LIMITED
Redfern, NSW Doing business as Media People
- UEI
- KM25MG8QUDT6
- CAGE
- Z0YG9
- Primary NAICS
- 541840 Media Representatives
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- International Organization
- SAM.gov registration date
- Physical address
- 241/219 Cleveland St, Redfern NSW 2012, Australia
- Website
- isentia.com
- Founded
- 1982
- Employees
- 251-1K
- Estimated annual revenue
- $100M-$250M
- Industry
-
- Consumer Discretionary
- Media
- Advertising
- SIC code
- 73 Business Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $67,024 |
| FY2025 | $60,381 |
| FY2024 | $82,741 |
| FY2023 | $39,551 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of State | $67,024 |
Contract awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| PD media monitoring services | US Embassy Canberra (DOS) | $67,024 | |
| PR12279863 C - PAS media monitoring services | US Embassy Canberra (DOS) | $60,381 | |
| PR12279863 C - PAS media monitoring services | US Embassy Canberra (DOS) | $82,741 | |
| Media monitoring service | US Embassy Canberra (DOS) | $121,470 | |
| Media overview subscription | US Embassy Port Moresby (DOS) | $26,258 |
Latest 5 listed here. See the rest on GovTribe.
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About the company
Isentia PTY LIMITED, doing business as Media People, provides media monitoring and intelligence services to the U.S. Department of State's Bureau of East Asian and Pacific Affairs as a prime contractor on purchase orders and firm fixed-price contracts, with no set-aside designation across its federal footprint. The vendor is an international for-profit organization headquartered in Redfern, New South Wales, Australia, and operates exclusively within the civilian federal market with a single customer agency across all eight recent awards.
Isentia's capability portfolio centers on comprehensive media intelligence and monitoring services tailored to regional diplomatic missions. The vendor delivers daily media briefings covering print, radio, television, online news, and social media outlets, with service specifications including standardized 6:30 AM Australian Eastern Standard Time delivery, formatted 10-section daily reports capped at 80 clips, breaking news alerting, support for at least 15 account holders, downloadable multimedia content with transcripts, and dedicated customer service with four-hour response times. Recent representative work includes a $100,535.97 purchase order awarded April 15, 2026, running through April 14, 2027, for media monitoring services supporting the U.S. Embassy in Canberra with coverage across Australia and the Pacific Islands region; a $82,741.04 purchase order awarded March 11, 2024, for PAS media monitoring services; and a $121,469.63 definitive contract awarded September 5, 2022, for media monitoring services supporting the Bureau's East Asia and Pacific affairs mission.
Customer concentration is absolute: the Department of State's Bureau of East Asian and Pacific Affairs accounts for all eight awards and 100% of the $604 thousand combined potential value. Activity has remained sparse and intermittent—one award per year in 2022, 2024, 2025, and 2026—with a single award ($101 thousand combined potential value) facing ultimate completion within the next twenty-four months. Isentia holds no subcontracting footprint and operates entirely as a prime vendor. The vendor's federal footprint reflects a stable, narrow-scope relationship with a single diplomatic bureau focused on regional media intelligence in support of Asia-Pacific embassy operations.
Quick answers
Is Isentia PTY LIMITED registered in SAM.gov?
Yes. Isentia PTY LIMITED's SAM.gov registration is active through May 1, 2027.
What is Isentia PTY LIMITED's CAGE code?
Isentia PTY LIMITED's CAGE code is Z0YG9, and its Unique Entity ID (UEI) is KM25MG8QUDT6.
How much has Isentia PTY LIMITED received in federal contracts?
Federal contracts obligated $60,381 to Isentia PTY LIMITED in fiscal year 2025 and $249,698 in fiscal years 2023 through 2027.
How does Isentia PTY LIMITED rank among federal contractors?
Isentia PTY LIMITED ranked #77 in PSC U012 in FY2025.
What is Isentia PTY LIMITED's most recent federal award?
Isentia PTY LIMITED's most recent federal contract award is PD media monitoring services (19AS2026P0384), from US Embassy Canberra (DOS), on April 15, 2026.
On GovTribe
See Isentia PTY LIMITED's full federal record
- Federal contract awards
- Funding analysis by agency, NAICS and set-aside
- Similar vendors