Hallmark Emblems, Inc.

Hallmark Emblems, Inc., doing business as Hallmark Emblems Inc., manufactures embroidered military uniform insignia, patches, rank markings, and related textile-based accessories for the Defense Logistics Agency and the Department of the Army as a prime contractor, competing predominately on full-and-open purchase orders with occasional Total Small Business set-asides.

Hallmark Emblems is a for-profit Subchapter S corporation headquartered in 2401 N Tampa Street, Tampa, Florida. The company specializes in embroidered military uniform products under primary NAICS 314999 (All Other Miscellaneous Textile Product Mills) and PSC 6635 (Badges and Insignia), a classification that accounts for 554 of its 564 awards since 2023. The vendor has operated as a registered federal contractor since December 2001 and holds a 25-year contracting history. Hallmark Emblems competes across both set-aside and full-and-open categories; the recent award footprint shows roughly 40% of purchase orders designated Total Small Business set-aside, with the remainder awarded on full competition, reflecting small-business status without formal SBA 8(a) or other major set-aside certifications in the source.

Hallmark Emblems' customer base is heavily concentrated with a single federal agency. The Defense Logistics Agency Troop Support Clothing and Textiles division accounts for 518 of 564 recent awards (92%) with combined potential value of $3.8 million. The Department of the Army Materiel Command follows distantly with 9 awards totaling approximately $1.4 million in potential value across three component commands: Joint Munitions Command ($750 thousand Blanket Purchase Agreement), Sustainment Command ($676 thousand), and the Office of the Secretary ($750 thousand). The GSA Federal Acquisition Service holds one $500 thousand Multiple Award Schedule vehicle. This concentration reflects Hallmark Emblems' positioning as a dedicated supplier of embroidered uniform accessories to defense inventory management systems rather than a diversified federal contractor.

Hallmark Emblems holds two IDV vehicles anchoring task order activity. A $750 thousand multiple-award Blanket Purchase Agreement with the Department of the Army Headquarters (expiring July 27, 2026) supports custom insignia and patches for the Army's Institute of Heraldry organizational needs. A $500 thousand General Services Administration Multiple Award Schedule contract provides broader federal access for similar textile products. Task order activity under these vehicles has been moderate; the source names three task orders under the Army BPA and one under the GSA MAS in the recent window.

Hallmark Emblems' award trajectory shows volatility consistent with purchase-order-driven contracting. The vendor recorded 49 awards in 2022, growing to 110 in 2024, then dropping to 50 in 2025 and 13 year-to-date in 2026 through April 7. Individual purchase order values typically range from $873 to $79,800, with the modal contract falling between $1,100 and $13,800. The combined potential value across all 564 awards is $7.2 million, with $5.6 million already obligated (79% realization). Over the next twenty-four months, five awards carrying combined potential value of $109 thousand reach ultimate completion, representing manageable recompete exposure given the vendor's embedded relationship with DLA Troop Support.

Performance occurs exclusively in Tampa, Florida, where Hallmark Emblems manufactures embroidered products for military personnel identification and uniform standardization. The vendor carries no identified subcontractors on any awards in the source; all 564 awards are prime work. Hallmark Emblems' business model centers on rapid execution of small purchase orders for enlisted-grade insignia, shoulder insignia, group-rate markings, and organizational patches, with deliveries often required within 60 to 131 days of award. The concentration of awards under a single DLA line of business and the homogeneity of product scope position the company as a specialist supplier rather than a diversified competitor, dependent on sustained DLA demand for textile-based uniform accessories across military branches.