General Reliance Corp

Denville, NJ

UEI
HWSHBFR1LKB3
CAGE
14339
Primary NAICS
335931 Current-Carrying Wiring Device Manufacturing
SAM.gov registration
Active through

Company facts

Self-certified in SAM.gov
  • For Profit Organization
  • Woman Owned Small Business
  • Woman Owned Business
  • Manufacturer of Goods
  • Subchapter S Corporation
Entity structure
Corporate Entity (Not Tax Exempt)
NAICS codes registered in SAM.gov
SAM.gov registration date
Physical address
88 Ford Rd, Denville, NJ 07834, USA
Website
generalreliance.com
Employees
11-50
Estimated annual revenue
$1M-$10M
Industry
  1. Information Technology
  2. Semiconductors & Semiconductor Equipment
  3. Semiconductors
SIC code
36 Electronic & Other Electric Equipment
Profiles

Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .

Recent federal awards

General Reliance Corp's 5 most recent federal contract and grant awards, newest first. Amounts are dollars obligated.
Award Agency Obligated Awarded
8512101555 ! Cable assembly,spec Contract · SPE4A626PQ818 Aviation $13,665
8512089271 ! Switch,sensitive Contract · SPE7M826V1074 Land and Maritime $44,467
8512055241 ! Switch,sensitive Contract · SPE7M826V0953 Land and Maritime $20,246
8512018569 ! Switch,sensitive Contract · SPE7M826P1256 Land and Maritime $28,682
8512020219 ! Battery,simulator t Contract · SPE8E626P0788 Construction and Equipment $24,884

About General Reliance Corp

General Reliance Corp, a woman-owned, veteran-owned small business based in Denville, New Jersey, manufactures ruggedized electrical components—cable assemblies, wiring harnesses, solenoids, switches, and firing contact assemblies—for the Defense Logistics Agency and other Department of Defense customers as a prime contractor (99% of recent awards). The company competes predominantly outside set-aside vehicles; while it holds Service-Disabled Veteran-Owned Small Business certifications and appears on Total Small Business set-aside awards, the majority of its recent work carries no set-aside designation and is issued via open competition through DLA purchase orders.

General Reliance's customer base is heavily concentrated in Defense Logistics Agency supply-chain operations. The top five customers by award count and potential value overlap significantly: DLA Land and Maritime accounts for 279 awards worth $14.2 million combined potential value, DLA Aviation for 201 awards worth $9.8 million, and the broader DLA organization for 104 awards worth $738 thousand. Together, these three DLA entities cover approximately 73% of recent awards and 77% of combined potential value. Department of the Navy Naval Sea Systems Command, Department of the Army, and Department of the Army Materiel Command round out the secondary customer set with smaller award counts but meaningful dollar concentration on specialized ordnance and electrical components. First award in the source data traces to 1980; recent activity shows 19 awards in 2022, climbing to 29 in 2024, then declining to 10 in 2025 and 4 in 2026 (through April), suggesting a pullback in award frequency in the current year.

Representative prime awards span solenoids, contact assemblies for firing mechanisms, cable assemblies for power and communications, and wiring harnesses. A $689.7 thousand Service-Disabled Veteran-Owned Small Business set-aside purchase order (February 2024) from DLA Land and Maritime covered 525 electrical solenoid units; a $318.6 thousand Total Small Business set-aside order (October 2024) from the same agency procured electrical solenoids for delivery within 150 days. A $233.5 thousand Total Small Business set-aside from Naval Sea Systems Command (May 2023) covered instrument cables, flowmeter cables, and pressure cables supporting the Propulsion Test Facility at Naval Undersea Warfare Center, Division Newport. A $177.3 thousand Total Small Business set-aside from DLA Land and Maritime (February 2026) procured contact assembly firing components (67 units with 551-day delivery and 1 unit with 90-day delivery). General Reliance also holds three single-award Indefinite Delivery Contracts with DLA Aviation and DLA Land and Maritime, each valued at $250 thousand to $361.4 thousand, covering cable assemblies, switches, solenoids, and wiring harnesses through 2026 and 2027.

The category concentration reflects heavy specialization: Small Arms, Ordnance, and Ordnance Accessories Manufacturing (91 awards), Other Electronic Component Manufacturing (88 awards), and Other Communication and Energy Wire Manufacturing (49 awards) dominate the portfolio by count. By product service code, Cable, Cord, and Wire Assemblies for communication equipment lead at 184 awards, followed by Guns Through 30mm at 132 awards and Relays and Solenoids at 116 awards.

General Reliance subcontracts to three major defense primes: Lockheed Martin (PAC-3 missile harness assemblies, multiple modifications from 2022 forward), L3Harris Technologies (cable harnesses on NULKA Y payloads and other platforms, ongoing delivery-schedule modifications through 2024), and BAE Systems (MK 45 Mod 4 upgrade materials, one sub award in December 2024). Subcontract work comprises only 1% of the total award count, indicating a prime-focused business model with selective major-prime partnerships for specialized defense platforms.

Recompete exposure in the next twenty-four months is modest: four awards with ultimate completion dates in the window carry combined potential value of $341 thousand, indicating minimal recompete cliff risk and a stable, long-term DLA supply relationship. Combined dollars obligated ($58.4 million) exceed combined potential value ($38.7 million), reflecting the invoiced revenue nature of DLA orders through the 1980–2024 award history in the source; General Reliance operates as a high-volume, lower-unit-value supplier to DLA's distributed logistics network.

SBA capabilities narrative

MOLDED CABLE ASSEMBLIES, ELECTROMECHANICAL DEVICES, SOLENOIDS, WIRING HARNESSES, MECHANICAL ASSEMBLY, BRAIDING.

Quick answers

What is General Reliance Corp's UEI?

General Reliance Corp's Unique Entity ID (UEI) in SAM.gov is HWSHBFR1LKB3.

What is General Reliance Corp's CAGE code?

General Reliance Corp's CAGE code is 14339.

What is General Reliance Corp's primary NAICS code?

General Reliance Corp's primary NAICS code is 335931 (Current-Carrying Wiring Device Manufacturing).

Where is General Reliance Corp located?

General Reliance Corp's physical address in SAM.gov is 88 Ford Rd, Denville, NJ 07834, USA.

Is General Reliance Corp registered in SAM.gov?

Yes. General Reliance Corp's SAM.gov registration is active through June 15, 2027.

What is General Reliance Corp's most recent federal award?

General Reliance Corp's most recent federal contract award is 8512101555 ! Cable assembly,spec (SPE4A626PQ818), from Aviation, on May 12, 2026.

On GovTribe

See General Reliance Corp's full federal record

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  • IDV awards
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  • Funding analysis by agency, NAICS and set-aside
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