Flowers Baking CO. Of Norfolk, LLC

Flowers Baking CO. Of Norfolk, LLC, doing business as Flowers Bakery, manufactures and delivers fresh bakery products — breads, rolls, and bagels — to federal military and veteran dining facilities as a prime contractor operating on full-and-open delivery orders with no set-aside designations. The vendor is a subsidiary of Flowers Foods Inc., a major commercial bakery manufacturer, and operates from Norfolk, Virginia as a limited liability company.

Flowers Bakery competes almost entirely on the Defense Logistics Agency Troop Support Subsistence division's "Market Fresh" indefinite-delivery vehicles serving the Tidewater, Norfolk, and York River areas of Virginia. The vendor's federal footprint centers on high-volume, small-dollar delivery orders for specific bakery products: hoagie and submarine rolls, hamburger rolls, dinner rolls, plain bagels, white bread (sliced and thick-cut), honey wheat bread, and cinnamon raisin bread. Representative recent awards include a $1,453.64 delivery order on April 10, 2026, for fresh hoagie rolls; a $1,530.12 delivery order on March 4, 2026, for hoagie rolls; and a $1,399.68 delivery order on February 17, 2026, for fresh dinner rolls. All delivery orders carry firm fixed-price pricing and an ultimate completion window of five to seven days, reflecting the perishable, time-critical nature of subsistence supply to military installations. The vendor also holds a single-award indefinite-delivery contract with the Department of Veterans Affairs Veterans Integrated Service Network 6 (Hampton, Virginia) valued at $211,993 ceiling through November 2030, covering whole wheat bread, white bread, hamburger rolls, and hot dog rolls for the VA Medical Center in Hampton.

Customer concentration is heavily skewed toward DLA Troop Support Subsistence, which accounts for 11,303 awards (98.8% of total award count) and $26.4 million in combined potential value, though the smaller Defense Commissary Agency customer base anchors $189.4 million in combined potential value across 76 awards — a disparity reflecting the commissary customer's larger individual procurements versus the subsistence division's transaction volume. The Department of Veterans Affairs Veterans Integrated Service Network 6 accounts for 44 awards and $1.5 million. The top five DLA parent vehicles (SPE30019DW618, SPE30022DW015, SPE30016DW510, SPE30019DW619, SPE30022DW016) carry the vast majority of task orders — ranging from 683 to 3,431 delivery orders per vehicle — though individual order ceilings remain modest, typically under $3,000 per line item.

Activity has declined steadily: 1,209 awards in 2022 declining to 298 in 2026 year-to-date. The vendor's primary NAICS coding is 311811 (Commercial Bakeries), with secondary exposure in 311412 (Perishable Prepared Food Manufacturing) and 562111 (Food Service Contractors). Only two awards face recompete within the next twenty-four months, representing $44 thousand combined potential value, indicating minimal near-term recompete exposure. The vendor competes in full-and-open federal competition without holding any SBA set-aside certifications. All named awards span March 2026 through April 2026, indicating current active work feeding military personnel and veterans through regional subsistence and medical center dining operations.