Dana Safety Supply, Inc.

Dana Safety Supply, Inc., headquartered in Greensboro, North Carolina and operating 32 locations nationwide, supplies vehicle upfitting, emergency equipment installation, and public safety products to federal law enforcement and civilian agencies as a prime contractor (100% of awards), competing predominantly full-and-open with recurring total-small-business and non-set-aside task orders under standing vehicle contracts. The company is the nation's largest supplier of vehicle equipment and public safety products and operates with firm fixed-price pricing across all federal work.

Dana Safety Supply's core capability centers on comprehensive law enforcement and emergency vehicle customization—installation of emergency lighting (LED bars, grille lights, deck lights), sirens with Whelen and SoundOff technology, prisoner transport cages (Setina Trans Max systems), protective ballistic partitions, communication and radio mounts (Motorola systems), computer mounts (Gamber-Johnson), weapon mounts with electronic release mechanisms, window tinting, graphics and striping, telematics (GEOTAB), dash cameras (AXON), and related accessories on sedans, SUVs, full-size trucks, cargo vans, and specialized response vehicles. Representative prime work includes a $3.943 million delivery order from the Bureau of Alcohol, Tobacco, Firearms and Explosives for retrofit services on 264 vehicles (August 24, 2026), a $1.228 million purchase order from U.S. Immigration and Customs Enforcement for upfit services on 55 training vehicles (August 25, 2026), a $563,700 BPA call from the U.S. Marshals Service for vehicle outfitting of 45 vehicles (September 23, 2026), and a $480,710 Marshals Service BPA call for mission-critical outfitting of 41 Chevrolet Silverado trucks (May 28, 2025).

Customer concentration is heavily weighted to law enforcement. The top five funding agencies account for 79% of combined potential value: the Department of Justice US Marshals Service Management Support Division leads with 124 awards and $28.9 million in combined potential value, followed by the Bureau of Alcohol, Tobacco, Firearms and Explosives (6 awards, $23.9 million), GSA Federal Acquisition Service (18 awards, $5 million), the Department of Justice Investigative Operations Division (22 awards, $4.6 million), and the Department of Defense (7 awards, $2.5 million). The Marshals Service alone represents 27% of the total award count. By award count alone, the Marshals Management Support Division dominates; by dollar value, ATF's $23.9 million ceiling on a $19 million IDIQ awarded August 1, 2025 for functional and technical support of ATF-purchased vehicles anchors the portfolio.

Dana Safety Supply holds multiple vehicle contract positions. The GSA Multiple Award Schedule serves as the parent vehicle for 254 task orders carrying $23.4 million in combined potential value, with orders spanning civilian agencies including the Department of the Interior, Forest Service, National Park Service, Secret Service, and Veterans Affairs. Blanket Purchase Agreement 15M10319AA4100058 with the U.S. Marshals Service carries 87 task orders valued at $19.9 million and runs through May 21, 2026—a near-term recompete cliff. BPA 15M10326AA4700205, also with the Marshals Service, holds 25 task orders at $7.1 million. The company recently won two large standing IDIQs: a $1.5 million single-award BPA with the Department of Defense for vehicle upfitting (awarded December 22, 2025, through December 21, 2030) and the $19 million total-small-business IDIQ with ATF for vehicle retrofitting (awarded August 1, 2025, through August 1, 2027). A $375,000 five-year small-business IDIQ with the Secret Service for emergency equipment installation and removal (awarded September 6, 2024, modified to July 10, 2026) has received six delivery orders totaling approximately $250,000 since award.

Activity has remained steady year over year—36 awards in 2022, 60 in 2023, 34 in 2024, 65 in 2025, and 66 in 2026—with recent acceleration in 2025–2026 tied to large Marshals Service call orders and the ATF IDIQ. The recompete cliff is material: 66 awards with ultimate completion within the next twenty-four months carry combined potential value of $18.8 million, driven primarily by the May 21, 2026 expiration of the primary Marshals Service BPA (15M10319AA4100058 at $19.9 million potential value). The company's 462 prime awards have generated $50.9 million in invoiced obligations (62% of combined potential value), indicating active execution against the portfolio.

Dana Safety Supply does not operate through subcontracts; all awards are prime. The company competes across 90 distinct federal agencies but concentrates work with a handful of law enforcement customers—the Marshals Service, ATF, Secret Service, DHS Customs and Border Protection, Interior (Forest Service, Fish and Wildlife Service, Bureau of Land Management, National Park Service), and Veterans Affairs anchor the footprint. Total-small-business set-asides occur recurrently on Forest Service and BLM vehicle upfitting work and selected Secret Service and ATF calls, but the majority of the portfolio (particularly large Marshals calls and GSA MAS task orders) competes full-and-open. The vendor holds no SBA certifications (8(a), HUBZone, SDVOSB, WOSB, or otherwise) and does not leverage set-aside posture as a differentiation strategy; instead, Dana Safety Supply competes on established federal relationships, GSA Schedule presence, 32-location operational footprint enabling nationwide service delivery, and proven performance executing repetitive high-volume vehicle customization work under fixed-price terms for mission-critical federal law enforcement operations.