Video Production

Detroit Public Schools Community District (DPSCD) issued RFP #20-0096 on December 18, 2019, seeking qualified video production firms to provide comprehensive pre-production, production, and post-production services on an as-needed basis throughout the fiscal year in support of the District's marketing and communications efforts. The procuring jurisdictions are Wayne County and Detroit City in Michigan. The services encompass the creation of short social media vignettes (10-20 seconds), promotional videos (45 seconds to 3 minutes), and commercial brand videos (30-60 seconds) designed for broadcast television, streaming applications, web, social media platforms, theater pre-roll, digital signage, and presentations. All video capture will occur on location within DPSCD schools and event locations within Detroit city limits, with occasional travel to Metro Detroit locations. Deliverables must be provided in NTSC high-definition widescreen (16:9) format in MP4 or MOV files, with all intellectual property rights released to DPSCD. Qualified contractors must demonstrate capability in videography, graphic design, production, and editing services, with documented equipment ownership or rental capabilities for video cameras, lighting, editing hardware, and software, and a minimum capacity to provide 20 hours of services per month. The evaluation criteria emphasize firm capability, past performance, staff qualifications, relevant experience with similar projects, understanding of project scope, creativity of approach, references from other school districts, and pricing considerations. Written questions were due by December 12, 2019, at 4:00 p.m., and completed proposals were required by December 20, 2019, at 4:00 p.m., submitted to the Office of Procurement and Logistics at Fisher Building, 11th Floor, 3011 West Grand Blvd, Detroit, Michigan 48202.

The RFP does not specify set-aside designations or restrictions on the types of organizations eligible to respond. No incumbent vendors or current contractors are identified in the available documentation. The contract will be awarded for an initial term with options to extend for two additional one-year terms, not to exceed three years total, with DPSCD reserving the right to make single or multiple awards based on contractor qualifications, geographic coverage area, and capacity. All pricing must be all-inclusive of labor, materials, supplies, travel, and other necessary items, with respondents required to submit detailed cost breakdowns including hourly rates, half-day fees, and full-day fees for each service category through the provided Excel pricing template. Contractors must comply with extensive requirements including criminal background screening for covered employees, maintenance of specified insurance coverage with $2,000,000 Commercial General Liability and $2,000,000 Professional Liability per occurrence, Equal Employment Opportunity compliance, drug-free workplace policies, and submission of certifications regarding debarment status, conflict of interest, lobbying activities, and Iran sanctions compliance. No specific contract value or budget range is disclosed in the available RFP materials.