Transit Bus Advertising
Closed State & local contract opportunity Posted
- Solicitation number
- SS-04401
- State
- Florida
- Responses due
Opportunity facts
- Jurisdiction
Opportunity details come from vendor.myfloridamarketplace.com. Updated .
About this opportunity
The Florida Department of Health (FDOH) in Broward County is seeking to purchase advertising services for various public health programs, including HIV prevention, STD prevention, WIC, and Tobacco Free Florida. The desired advertising includes bus wraps on the exterior and signs/placards on the interior of Broward County transit buses, which frequently operate in underserved and at-risk communities. The FDOH in Broward County has determined that Vector Media holds the exclusive contract with Broward County for transit bus advertising and is the only available source for these services. The contract term is 2 years, and the estimated dollar amount for this single-source contract is $300,000. Prospective vendors are requested to provide information regarding their ability to supply the desired advertising services, and if it is determined that the services are only available from a single source, FDOH will provide notice of its intended decision to enter into a single-source contract. The due date for this opportunity is March 19, 2023.
This opportunity is designated as a single-source procurement, as Vector Media holds the exclusive rights to sell advertising on Broward County Transit buses. There are no set-aside designations or restrictions on the types of organizations that can respond. The incumbent vendor is Vector Media, which currently holds the exclusive contract with Broward County for transit bus advertising. The budget range for this opportunity is approximately $300,000.
Opportunity text
The FDOH in Broward County has a need to purchase the placement of advertising for various public health services and programs to include, but not limited to, HIV prevention, STD prevention, WIC and Tobacco Free Florida on the outside of county transit buses as a bus wrap and on the inside as signs/placards in areas frequented by at-risk populations. Broward County transit buses frequently run through underserved and at-risk communities that may be in need for services and health awareness opportunities. Bus advertising delivers high visibility with constant repetition for greater impact and bus routes may be chosen according to zip codes.
In accordance with 60A-11.045 Florida Administrative Code, FDOH in Broward County requests authorization to purchase, as a single source, social marketing advertising from Vector Media.
Files
| File | Type | Posted |
|---|---|---|
| EXP-2495 PUR7776 Final.pdf |
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