PUR 7776_The Orange Bowl Committee, Inc..pdf

PUR 7776 (Revised 07/2022) Page 1 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: THE ORANGE BOWL COMMITTEE, INC.

Short description of the commodity or service desired: "Fresh from Florida" Sports Event Marketing Program

CONTACT

Name: Nita Jackson, Government Analyst II Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399 Telephone: (850) 617-7181 Email: PROCUREMENT@FDACS.GOV

Internal tracking number, if any: SS 25 26 75

Date posted: 10/20/2025 Last day for receipt of information: 11/10/2025

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

90141600 - Sports event promotion and sponsorship 80171702 - Brand promotion and management services

Quantity or Term (as appropriate):

Date of Execution thru June 2026

Requestor (division, bureau, office, individual, as appropriate):

Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The Division of Marketing and Development intends to purchase multi-media advertisements to promote the "Fresh From Florida" brand during the College Football Playoff National Championship Game. These advertisements are designed to increase consumer awareness and drive retail sales of Florida agricultural products bearing the “Fresh From Florida” logo. This initiative supports the Florida Agricultural Promotional Campaign as authorized in Section 571.24, F.S., which directs the Department to promote Florida agricultural commodities and related businesses.

PUR 7776 (Revised 07/2022) Page 2 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

Intended Single Source:

THE ORANGE BOWL COMMITTEE, INC.

Estimated Dollar Amount:

Approximate Amount Up to: $200,000.00 Approximate Contract Amount: $150,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

The Orange Bowl Committee, Inc. is the only vendor authorized to provide these services due to exclusive ownership, licensing, naming rights, and trademark. As such, no other vendor can offer advertising placements or promotional opportunities within this event.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Susie McKinley, Director, Division of Marketing and Development Yolanda Roundtree, Bureau Chief, Seafood and Agriculture Marketing Alyssa McKnight, Division of Marketing and Development Stephanie Bergozza, Purchasing Director II, Division of Administration Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A- 1.045, Florida Administrative Code, and section 120.57(3), F.S.