Surfing Instruction, Surf Camps, Beach Activity Camps, Beach Sports Camps Permits

The City of Santa Monica is seeking qualified providers to offer youth surf camps, beach activity camps, beach sports camps, and semi-private/private surfing instruction and classes on Santa Monica State Beach through an Independent Provider permit system. This Request for Proposal (RFP) is structured for an initial one-year term with four potential one-year renewal options, covering four specific permit types: surf camps and classes at assigned locations, private/semi-private surf instruction with multiple instructors at a designated location, private/semi-private surf instruction by a single instructor at various locations, and beach activity camps at assigned locations. Proposers will be evaluated across multiple criteria, including activity description and operations (25 points), qualifications and experience (20 points), proposed compensation (20 points), health and safety plan (10 points), adaptability (10 points), references and reviews (5 points), outreach and marketing plan (5 points), and projected revenue (5 points). The proposal response deadline is May 23, 2025, at 3:00 pm, with questions due by May 7, 2025. The compensation structure requires permit holders to pay a minimum of 15% of monthly gross receipts, with higher percentages receiving more favorable scoring in the evaluation process.

The RFP does not specify explicit set-aside designations or restrictions for specific enterprise types. Proposers must meet comprehensive insurance requirements, including $1,000,000 in Commercial General Liability coverage, Workers' Compensation insurance, and potentially Sexual Abuse or Molestation Liability coverage for programs involving minors. Instructors will be required to maintain specific operational guidelines, including a maximum 4:1 instructor-to-student ratio and wearing color-specific rash guards. While no specific budget range is explicitly stated, the compensation model is based on a percentage of monthly gross receipts, suggesting potential revenue flexibility for successful bidders. The City will issue a limited number of permits, with tower location assignments subject to change, indicating a competitive selection process. Insurance must be placed with authorized insurers with an A.M. Best's rating of no less than A:VII, ensuring financial stability and adequate protection for both instructors and the City of Santa Monica.