Stone Mountain Park Operations RFP

The Stone Mountain Memorial Association (SMMA) issued a Request for Proposals on February 16, 2026, with a deadline of March 16, 2026, to solicit qualified private sector operators for the comprehensive operation and management of Stone Mountain Park's amenities, activities, and events. This procurement seeks a private management entity to assume full responsibility for day-to-day park operations, including recreational facilities, visitor services, programming, and special events management while maintaining the park's historical significance and public accessibility. Proposers must submit detailed responses addressing pricing terms for operations, maintenance, and staffing, along with proposed revenue-sharing arrangements with SMMA. The successful contractor will be expected to maintain current service levels, comply with all regulatory requirements, and generate revenue through facility fees, concessions, and event management activities. Bidders are required to complete a standardized pro forma financial template providing multi-year financial projections spanning three to five years, demonstrating the feasibility and profitability of their proposed operational approach, revenue projections from admissions, concessions, special events, and rentals, and detailed operating expense categories covering staffing, maintenance, utilities, insurance, and administrative costs. The RFP documentation outlines specific response deadlines, site visit schedules, and bidders' conference information to ensure all interested proposers have equal access to information and opportunities for clarification. Evaluation criteria will focus on each proposer's understanding of park operations economics, financial viability, ability to generate sustainable returns, and capacity to maintain quality visitor experiences.

No information regarding set-aside designations, disadvantaged enterprise restrictions, or incumbent vendor details is provided in the available RFP documentation. Similarly, specific award values, budget ranges, or funding source allocations are not disclosed in the summary materials. The contract term, renewal options, and detailed financial structure provisions are established within the RFP documents to provide financial sustainability for park operations while protecting SMMA's interests as the park's governing authority. However, it should be noted that a cancellation notice (CANCEL.docx) was posted on the same date as the RFP, formally withdrawing this procurement opportunity from consideration. Interested parties who had initiated proposal preparation should disregard their responses and direct any inquiries regarding the cancellation to the Stone Mountain Memorial Association.