SMMA Park Operations RFP _ Pro Forma.xlsx

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Attached to
Stone Mountain Park Operations RFP
Solicitation number
PE-91100-RFP-2026-000000001
Issued by
Georgia

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Stone Mountain Park Operations RFP Pro Forma Summary

This pro forma financial document is associated with the Stone Mountain Memorial Association (SMMA) Park Operations RFP for Georgia and provides a template for bidders to submit financial projections for operating and managing Stone Mountain Park's amenities, activities, and events. The document outlines the financial framework that prospective operators must complete, detailing revenue projections, operating expenses, capital requirements, and net income expectations. The pro forma serves as a standardized tool to enable SMMA to evaluate and compare the financial viability and performance forecasts of competing proposals on a consistent basis.

The pro forma includes sections for projecting revenues from various park operations including admissions, concessions, special events, rentals, and other ancillary services, alongside detailed operating expense categories covering staffing, maintenance, utilities, insurance, and administrative costs. Bidders are expected to provide multi-year financial projections, typically spanning three to five years, demonstrating the feasibility and profitability of their proposed operational approach. The document establishes the financial evaluation criteria that SMMA will use to assess each proposer's understanding of park operations economics and their ability to generate sustainable returns while maintaining quality visitor experiences and park amenities.

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SMMA Park Operations RFP.pdf PDF

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References

(Select from Dropdown)
Lease Agreement
Concessionaire Agreement

Instructions

Offeror Name

Proposed Agreement Type (Select from Dropdown)

Offerors shall complete the following pro forma template. At a minimum, the pro forma must include a five (5)-year financial projection detailing revenues and expenses for the park, hotel, and golf facilities.

On the summary tab, the pro forma shall include the proposed lease payment or management fee payable to SMMA for use of the facilities, along with the calculations and methodology used to derive such amounts. Any proposed escalations, reductions, or other adjustments to these fees over the projection period must be clearly identified and explained.

All assumptions underlying the pro forma must be fully disclosed and documented in the space provided below.

Note: SMMA is in discussions with the park's current operator to obtain more detailed financials and, accordingly, at present has limited insight into the underlying financial data for the park and hotel/golf assets. SMMA is working to obtain additional information and supporting detail from the current operator, which will be shared as it becomes available.

Proposed Assumptions:

Summary Bidder Pro Forma - Combined EBITDA

Combined Financials - FY25
10-year Pro Forma
($000s)FY252026202720282029203020312032203320342035
Park EBITDA Excl. Lease/Mgmt Fees6,965----------
Hotel & Golf EBITDA Excl. Lease/Mgmt Fees515----------
Total EBITDA Excl. Lease/Mgmt Fees7,481----------
Proposed Lease Fee-----------
Proposed Park Side Mgmt Fees-----------
Proposed Hotel / Golf Mgmt Fees-----------
Total EBITA Inc. Lease/Mgmt Fees7,481----------

Note: If a management/concessionaire agreement is preferred, bidder must provide fee calculation below.

Park Financials

Bidder Pro Forma - Park Financials
Combined FY25 Financials
10-year Pro Forma
Optional
($000s)FY252026202720282029203020312032203320342035
Income
Merchandise and food sales7,611----------
Admissions14,241----------
Parking8,687----------
Commissions and rental fees (Incl. Campground)5,278----------
Other Operating861----------
Total Income36,678----------

Cost of products sold 2,520 - - - - - - - - - -

Gross Profit 34,159 - - - - - - - - - -

Operating Expenses
Labor and related payroll costs13,704----------
Advertising1,723----------
Maintenance2,542----------
Utilities & Telephone1,855----------
Insurance and Claims1,436----------
Professional Fees1,801----------
General, administrative, and other - Excl Lease Fees4,132----------
Total Operating Expenses - Excl Lease Fees27,193----------

Adj. EBITDA - Excl. Lease Fees 6,965 - - - - - - - - - -

Hotel & Golf Financials

Bidder Pro Forma - Hotel and Golf Financials
Combined FY25 Financials
10-year Pro Forma
Optional
($000s)FY252026202720282029203020312032203320342035
Income
Rooms7,392----------
Food and Beverage7,249----------
Other Operated Departments3,204----------
Miscellaneous income1,004----------
Total Operating Revenue18,848----------
Department Expenses
Rooms2,752----------
Food and Beverage5,339----------
Other Operated Departments2,146----------
Total Department Expenses10,237----------
Undistributed Operating Expenses
Administrative and General2,112----------
Information and Telecommunications Systems726----------
Sales and Marketing1,726----------
Property Operation and Maintenance1,357----------
Utilities1,729----------
Total Undistributed Expense7,651----------

Gross Operating Profit 960 - - - - - - - - - -

Management Fees286----------
Income Before Non-Operating Income and Expenses674----------
Non-Operating Income and Expenses
Rent84----------
Insurance37----------
Other38----------
Total Non-Operating Income and Expenses159----------

EBITDA Excl. Lease/Mgmt Fees 515 - - - - - - - - - -

File details come from the government source that posted it. Updated .