Seafood Nutrition Partnership

Closed State & local contract opportunity Posted

Solicitation number
SS-16500
State
Florida
Responses due

Opportunity facts

Jurisdiction
Point of contact

Opportunity details come from vendor.myfloridamarketplace.com. Updated .

About this opportunity

The Florida Department of Agriculture and Consumer Services is advertising a sole-source intent to enter into a sponsorship agreement with Walmart Inc. for the Walmart–Seafood Nutrition Partnership "Fall In Love With Seafood" campaign, with a deadline of August 11, 2026 for prospective vendors to submit information challenging the single-source justification.

This is a 15-business-day statutory advertisement, not a request for bids or proposals. The agency has identified Walmart Inc. as the sole intended source, justified on the basis that Walmart Connect is the only known entity capable of promoting and advertising within Walmart stores and possesses access to over 150 million U.S. customers weekly. The final award is contingent upon the agency's written determination, after reviewing any information received from prospective vendors by August 11, that the commodities or contractual services are available only from a single source under Rule 60A-1.045, Florida Administrative Code.

The scope includes sponsorship development of a custom communications toolkit, social marketing campaigns, and digital marketing campaigns. The contract term runs from execution through June 30, 2027. The estimated contract value ranges from approximately $150,000 to $300,000. The Division of Marketing and Development is the requesting division. The procurement is authorized under Section 570.07(20), Florida Statutes, which permits the Department to promote agricultural products through advertising.

Opportunity text

THIS IS NOT A REQUEST FOR A BID OR PROPOSAL


This notice is provided in accordance with statutory requirements for a 15-business-day advertisement of the Florida Department of Agriculture and Consumer Services' intent to enter into a single source agreement.


The Florida Department of Agriculture and Consumer Services intends to enter into an agreement with Seafood Nutrition Partnership to procure Sponsorship for the Walmart - Seafood Nutrition Partnership "Fall In Love With Seafood" campaign.


Prospective Vendors who believe they can provide these commodities, or contractual services shall provide relevant information to the contact person listed on this advertisement no later than August 11, 2026.


For additional details regarding the commodities and/or contractual services to be procured, please refer to the attached PUR 7776.

Files

File Type Posted
SS 26 27 39_PUR 7776.pdf PDF

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