SS 26 27 39_PUR 7776.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: Seafood Nutrition Partnership Short description of the commodity or service desired: Sponsorship for the Walmart - Seafood Nutrition Partnership "Fall In Love With Seafood" campaign.

CONTACT

Name: Edward Rondeau Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399 Telephone: (850) 617-7181 Email: Procurement@FDACS.gov

Internal tracking number, if any: SS 26 27 39

Date posted: July 21, 2026 Last day for receipt of information: Aug 11, 2026

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

80141600 - Sales and business promotion activities 80171702 - Brand promotion and management service

Quantity or Term (as appropriate):

Upon execution - June 30, 2027

Requestor (division, bureau, office, individual, as appropriate):

Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The Division of Marketing intends to purchase promotional advertising for the “Fall In Love With Seafood” through sponsorship of Walmart – Seafood Nutrition Partnership campaign to develop a custom communications toolkit for consumers, social marketing campaigns, and digital marketing campaigns. Pursuant to Sections 570.07(20), F.S., the Department is authorized to promote agricultural products. This includes advertising via promotions, print, television, and digital media. All promotional use of the “Fall In Love With Seafood” must comply with department rules and be coordinated through authorized partners.

PUR 7776 (Revised 07/2022) Page 2 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

Intended Single Source:

Walmart Inc

Estimated Dollar Amount:

Approximate Contract Amount: $150,000.00 Approximate Amount up to: $300,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

The Seafood Nutrition Partnership (SNP) is a national. Non-profit 501(c)(3) organization dedicated to improving Americans’ health by encouraging people to eat more seafood. SNP partnered with Walmart Connect (Walmart Inc.) is the closed loop omnichannel media business of Walmart Inc., using their network to connect partners with over 150 million U.S. customers every week, providing access to one of the largest and most diverse audiences anywhere.

Walmart Connect is the only known source able to promote and advertise in Walmart, Inc.

stores.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

J. Palmer Linscott, Development Representative Supervisor, Division of Marketing and Development Yolanda Roundtree, Bureau Chief of Seafood and Agriculture Marketing, Division of Marketing and Development Susie McKinley, Director, Division of Marketing and Development Stephanie Bergozza, Purchasing Director II, Division of Administration Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A- 1.045, Florida Administrative Code, and section 120.57(3), F.S.