Safety Campaign at FSU

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) intends to conduct a single-source procurement with Legends Sales and Marketing, LLC for a specialized safety campaign targeting Florida State University (FSU) fans during Fiscal Year 2025-2026. The contract, designated as PUR 7776, will focus on producing and distributing driver safety advertisements with comprehensive creative strategy, production, placement, and statewide messaging services. Legends Sales and Marketing, LLC has been identified as the sole source vendor due to their exclusive multi-media rights for FSU sponsorship opportunities. The procurement is being managed by Aaron Chern from the Office of Communications and requires vendors to demonstrate their capability to supply similar services. The solicitation was posted on August 13, 2025, with a final receipt date for information set for September 4, 2025, and will remain publicly posted for at least 15 business days in compliance with Florida Statutes.

The procurement appears to be unrestricted in terms of set-aside designations or specific enterprise requirements. Legends Sales and Marketing, LLC is positioned as the sole authorized vendor for this specific campaign, which suggests limited competitive bidding opportunities. The estimated contract value is $50,000.00, covering the comprehensive advertising campaign services for the fiscal year. The contract will involve producing targeted safety messaging specifically designed to engage FSU fans and promote driver safety awareness. The procurement has been approved by Stephanie Sanford, Procurement Administrator, and allows for potential vendors to submit information about their service capabilities. While the document does not explicitly outline alternative vendor qualifications, it implies that interested parties can provide supplemental information about their potential to deliver similar marketing and safety communication services.