SS-004-26 PUR7776 FSU Campaign_8_13_25.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: Florida Department of Highway Safety and Motor Vehicles (FLHSMV)

TITLE: Advertising Services – Legends Sales and Marketing, LLC Short description of the commodity or service desired: Advertising services for FLHSMV public safety and education campaigns with the Florida State University intercollegiate athletics.

CONTACT

Name: Katie Downey Address: 2900 Apalachee Parkway, Tallahassee, Florida 32399 Telephone: 850-617-3183 Email: KatieDowney@flhsmv.gov Internal tracking number, if any: FLHSMV-SS-004-26 Date posted: August 13, 2025, Last day for receipt of information: September 4, 2025

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United Nations Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

82101801 – Advertising Campaign Services

Quantity or Term (as appropriate):

Fiscal Year 2025-2026

Requestor (division, bureau, office, individual, as appropriate):

Aaron Chern, Office of Communications

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute, or other act of the Legislature, etc., as appropriate):

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) intends to contract with Legends Sales and Marketing, LLC to produce advertisements and provide creative strategy, production, placement and statewide distribution of materials and messaging during the designated campaign period. The advertisements will be targeted to Florida State University (FSU) fans to promote driver safety messages.

mailto:KatieDowney@flhsmv.gov

PUR 7776 (Revised 07/2022) Page 2 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

Intended Single Source:

Legends Sales and Marketing, LLC 61 Broadway, Suite 2400, New York, New York 75093

Estimated Dollar Amount:

$50,000.00

Justification for single source acquisition (what is necessary and unique about the product, service, or source; steps taken to confirm unavailability of competition, as appropriate):

Legends Sales and Marketing, LLC is the only authorized multi-media rights holder, by agreement, with respect to sponsorship opportunities associated with FSU.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Aaron Chern, Office of Communications Stephanie Sanford, Procurement Administrator, Purchasing and Contracts

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A-1.045, Florida Administrative Code, and section 120.57(3), F.S.