RFP-783-UofH-3055 Trademark Licensing Agency Representation Agreement - SELENE

The University of Houston System has issued Request for Proposal RFP-783-UofH-3055 seeking a trademark licensing agency to provide comprehensive representation and marketing support services across its three campuses: University of Houston, University of Houston - Clear Lake, and University of Houston - Downtown. The solicitation aims to enhance brand recognition, grow revenues, and develop strategic licensing opportunities leveraging the system's extensive alumni network of over 420,000 individuals and diverse athletic programs. The RFP is structured as a sealed bid with confidential pricing, focusing on developing marketing strategies that accommodate each campus's unique brand identity, including distinct mascots (Shasta the Cougar, Hunter the Hawk, and the Gator) and color schemes. Proposals are due by August 1, 2025, at 5:00 PM CDT, with vendors expected to demonstrate capabilities in brand representation, revenue generation, and comprehensive marketing support. The procurement seeks a vendor capable of creating innovative licensing strategies that can maximize brand exposure and financial opportunities across the University of Houston System's diverse institutional landscape.

While specific set-aside designations are not explicitly detailed in the available documentation, the RFP appears to be open to licensing agencies with demonstrated expertise in higher education brand management and marketing. The solicitation targets vendors with proven track records in developing comprehensive licensing strategies that can effectively represent multiple institutional brands simultaneously. No incumbent vendor information is provided, and the document does not specify explicit budget ranges or award values. The RFP suggests a preference for agencies with experience in multi-campus brand representation, athletic licensing, and strategies for engaging large alumni networks. Potential respondents should be prepared to showcase their ability to develop tailored marketing approaches that can effectively represent the unique characteristics of the University of Houston System's three distinct campuses while driving potential revenue growth through strategic licensing opportunities.