ESBD_435000_1752269050501_Event Summary.pdf
PDF 136 KB Posted
- Solicitation number
- RFP-783-UofH-3055
- Issued by
- Texas
About this file
The document is a Request for Proposal (RFP) from the University of Houston System for trademark licensing agency representation and marketing support services. The RFP, numbered RFP-783-UofH-3055, seeks a vendor to enhance and extend the University of Houston System brands and grow revenues, with proposals due by August 1, 2025, at 5:00 PM CDT. The solicitation covers the University of Houston and its satellite campuses (University of Houston – Clear Lake and University of Houston – Downtown), which collectively have over 420,000 alumni and various athletic programs ranging from NCAA Division 1 varsity teams to club sports.
The RFP is structured as a sealed bid with confidential pricing, and while no estimated value is specified, it invites potential licensors to develop strategies for brand representation across three distinct campuses with unique mascots and color schemes. The University of Houston's primary campus features Shasta the Cougar (scarlet and white), Clear Lake has Hunter the Hawk (blue and green), and Downtown features the Gator (red and blue). The solicitation emphasizes growing brand recognition and revenue through comprehensive licensing and marketing support, with a particular focus on leveraging the extensive alumni networks and athletic programs across these institutions.
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Text version
Event Summary - Trademark Licensing Agency Representation Agreement Type Request for Proposal
(G&S) Number RFP-783-UofH-3055
Organization UH Currency US Dollar Event Status Approved Work Group UofH Exported on 7/11/2025 Exported by Selene Cisneros Estimated Value - Payment Terms -
Bid and Evaluation Respond by Proxy Disallow Use Panel Questionnaire No Sealed Bid Yes Auto Score No Cost Analysis No Alternate Items No Confidential Pricing Yes
Visibility and Communication Visible to Public Yes Enter a short description for this public event None Added
Commodity Codes None Added
Event Dates Time Zone CDT/CST - Central Standard Time (America/Chicago) Released - Open 7/11/2025 4:30 PM CDT Close 8/1/2025 5:00 PM CDT Sealed Until 8/1/2025 5:00 PM Show Sealed Bid Open Date to Supplier Q&A Close 7/18/2025 11:00 AM CDT
The University invites you to submit a proposal to provide licensing representation and marketing and administrative support services to enhance and extend the University of Houston System brands and grow revenues. The University of Houston has more than 300,000 alumni and fields NCAA Division 1 Varsity athletic teams in 15 men’s and women’s sports, including Football, Basketball, Baseball, Soccer, Golf and Track & Field. The University’s mascot is Shasta the Cougar and the school colors are Scarlet and White. The University of Houston – Clear Lake has more than 68,000 alumni and does not currently have any Varsity athletics programs. The University’s mascot is the Hunter the Hawk and the school colors are Blue and Green. The University of Houston – Downtown has more than 52,000 alumni and has club sports teams competing regionally and nationally in 13 sports. The baseball club team competes in the National Club Baseball Association (NCBA) and won its first-ever conference championship in the NCBA Division II Rocky Lone Star Region – South in 2019. The University’s mascot is the Gator and the school’s colors are Red and Blue.
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