Request for Proposals, OCPSC25003, California Love, California Strong Project

The Governor's Office of Service and Community Engagement (GO-Serve) is seeking a qualified contractor to support the California Love, California Strong (CLCS) campaign through Request for Proposals #OCPSC25003. The campaign aims to address the global loneliness crisis and promote social health, connection, and community building through service initiatives. The selected contractor will provide comprehensive marketing and communications services, including branding refinement, website development, social media strategy, content creation in multiple languages, media engagement, community event planning, and physical materials production. Key deliverables include a project management plan due February 15, 2026, content development and website launch by March 1, 2026, and monthly community events from March through December 2026. The proposal will be evaluated using a four-phase method: administrative pass/fail, minimum qualifications pass/fail, technical evaluation (up to 100 points), and cost evaluation (up to 50 points). Proposers must demonstrate at least three years of experience in marketing, public relations, crisis response media, government campaign development, and diverse audience engagement. The proposal deadline is December 15, 2025, at 3:00 PM PST, with a bidders' webinar scheduled for December 4, 2025. The contract period runs from February 1, 2026, through March 30, 2027.

The solicitation includes specific participation requirements for Small Businesses (25% minimum) and Disabled Veteran Business Enterprises (DVBE, 3% minimum), with potential preference points and incentives available based on participation levels. Subcontractors cannot comprise more than 49% of the total work, and all subcontractors must be identified at proposal submission. Proposers must maintain commercial general liability insurance of $1,000,000 per occurrence and $2,000,000 aggregate, along with workers' compensation coverage. The maximum contract value is $4,000,000, with compensation based on actual expenditures and specified rates including labor, meetings, reproduction, reports, subcontractors, overhead, fringe benefits, and operating expenses. Travel reimbursement is limited to California Department of Human Resources rates for in-state travel only. All creative assets and work products will become the exclusive property of the State upon creation. The contract includes provisions for potential termination at the State's discretion with 30 days' notice, and contractor performance will be evaluated within 60 days of contract completion.