Request for Proposals, KY Safe Teen Driving Challenge

The Kentucky Transportation Cabinet's Office of Highway Safety is seeking sponsorship proposals for the Kentucky Safe Teen Driving Challenge, a youth-focused driving safety competition targeting drivers aged 15-19. The Request for Proposals (RFP) solicits financial sponsorships ranging from $500 to $5,000 to support cash prizes for a mobile app-based driving behavior tracking competition. The competition will run from January 25 to March 31, 2025, with a registration period from January 14-24, 2025, and aims to reduce teen driving accidents by monitoring and incentivizing safe driving behaviors such as speed control, minimizing phone distractions, avoiding hard braking, reducing sharp turns, and preventing rapid acceleration. Sponsors will receive multiple marketing benefits, including logo placement on the contest landing page, recognition on Highway Safety social media accounts, and inclusion in press releases. The proposal submission deadline is September 19, 2025, at 2:00 PM EST, with prizes to be awarded to students and schools in December 2025. The competition builds on previous success, with the prior year's event attracting over 1,200 teen drivers and approximately 800 active participants, addressing a critical safety need in light of over 47,000 teen driver crashes in Kentucky resulting in more than 13,000 injuries and 210 deaths.

Potential sponsors must complete the Annual Affidavit for Bidders, Offerors and Contractors, which requires compliance with state campaign finance laws and will be valid for one year from execution. Submissions must be made through the Kentucky Vendor Self Service (VSS) system, with technical requirements including a maximum attachment size of 65000 KB per file and up to 10 documents per submission. While the RFP does not explicitly outline specific set-aside designations or restrictions on respondent types, vendors must have a Kentucky Vendor Code and be prepared to meet all state contracting requirements. The total sponsorship pool is flexible, with individual sponsorship levels ranging from $500 to $5,000, allowing for multiple sponsors to participate. Sponsors will not only provide financial support but also become part of a statewide youth safety initiative with potential for significant positive community impact. The procurement process emphasizes electronic submission and requires careful attention to the provided guidelines for successful proposal preparation and submission.