Proprietary Trademark License and Promotional Support Agreement with Houston NFL Holdings, L. P.

The Texas Lottery Commission is seeking a Proprietary Trademark License and Promotional Support Agreement with Houston NFL Holdings, L.P. for the development of Houston Texans-branded scratch ticket games. This proprietary purchase, authorized under Executive Director Order No. 24-0116, aims to create lottery games that leverage the Houston Texans brand recognition to attract new customers and generate revenue for the Foundation School Fund. The procurement involves creating scratch tickets with integrated second chance drawings for merchandise and experiential prize packages, supported by comprehensive advertising and marketing promotions. The contract will capitalize on brand familiarity to potentially engage lottery players who might not typically purchase tickets. The procurement documents, dated November 6, 2024, indicate a strategic approach to licensed property game development, following previous successful partnerships with brands like the Dallas Cowboys, Monopoly, and others. The contract opportunity was posted on December 24, 2024, with a submission deadline on the same date, suggesting an expedited procurement process.

While the documents do not explicitly outline specific set-aside designations or vendor restrictions, the procurement appears to be a sole-source agreement directly with Houston NFL Holdings, L.P. The contract does not seem to have provisions for disadvantaged business enterprise participation. No specific budget range or award value is disclosed in the available documentation, though the initiative is expected to generate revenue for the Foundation School Fund. The procurement involves temporary signature authorities for key personnel, including Will Russ (Products Manager) and Robert Tirloni (Lottery Operations Director), indicating internal administrative preparations for the contract implementation. The Texas Lottery Commission's approach suggests this is a strategic marketing and revenue generation initiative leveraging sports branding to enhance lottery ticket appeal. The contract appears to be a direct negotiation with the Houston Texans organization, with no indication of a competitive bidding process or multiple vendor considerations.