ESBD_383719_1733239204097_Complete_with_Docusign_Houston_Texans_Sole_S.pdf

PDF 609 KB Posted

Attached to
Proprietary Trademark License and Promotional Support Agreement with Houston NFL Holdings, L. P.
Solicitation number
362-24-0152RQ
Issued by
Texas

About this file

This set of documents from the Texas Lottery Commission includes an interoffice memo approving a proprietary purchase for licensed property scratch ticket games with the Houston Texans, along with related signature authority notifications. The primary document details Executive Director Ryan Mindell's approval for a proprietary purchase under Order No. 24-0116, which authorizes the development of Houston Texans-branded scratch ticket games. The initiative aims to capitalize on the Houston Texans brand recognition while offering second chance drawings for merchandise and experiential prize packages, supported by advertising and value-added marketing promotions. The document is dated November 6, 2024, and was signed on November 13, 2024.

The accompanying documents outline temporary signature authority arrangements for key personnel during October-November 2024, including Will Russ (Products Manager) delegating authority to Dale Bowersock and Wes Barnes on specific dates, and Robert Tirloni (Lottery Operations Director) delegating authority to Amy Snell, Ray Page, and Kelly Stuckey for various periods. While specific pricing terms are not disclosed, the initiative is designed to generate revenue for the Foundation School Fund through lottery sales. This follows the Texas Lottery's established pattern of successful licensed property games, including previous partnerships with organizations like the Dallas Cowboys, Monopoly, Space Perspective, James Bond 007, and Caesars.

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To: File

CC: Robert Tirloni, Lottery Operations Director

Juanita Rylee, Contracts & Procurement Manager

Debbie Pina, Purchasing Manager

From: Ryan Mindell, Executive Director

Date: November 6, 2024

Re: Proprietary Purchase for Licensed property scratch ticket games with the Houston Texans

Pursuant to Executive Director Order No. 24-0116, this is a memo to file for the proprietary purchase of participation in licensed property scratch ticket games.

Licensed property scratch ticket games help serve a niche by capitalizing on well known, branded concepts. In the past the agency has launched games such as Dallas Cowboys, Monopoly, Space Perspective, James Bond 007, Caesars, etc.

These games provide an opportunity for members of the public who might not typically purchase a lottery ticket to do so, because of their familiarity with the branded property.

The agency believes that the strength of the Houston Texans brand combined with the excitement related to second chance drawings for merchandise and experiential prize packages will create a successful game that will contribute positively to lottery sales and revenue generation for the Foundation School Fund. This scratch ticket game will also include advertising and value-added marketing and promotional support.

I am approving this request for a proprietary purchase.

Ryan Mindell

Executive Director

Docusign Envelope ID: 9AF5F640-C69B-4A49-9495-50A667C3C7B6

11/13/2024

From: Russ, Will To: Products; ManagersLO; Leeper, Andrew; Garcia, Gabriela; Rey, Sergio Subject: Signature Authority for Will Russ (10/22/24 - 11/27/24) Date: Monday, October 21, 2024 1:58:35 PM

Afternoon, Dale Bowersock or Wes Barnes will have full Signature Authority for Products on the dates below:

Tuesday, 10/22 – Friday, 10/25: Dale Bowersock

Monday, 10/28 – Thursday, 10/31: Wes Barnes

Tuesday, 11/5 – Thursday, 11/7: Dale Bowersock

Tuesday 11/12 – Thursday, 11/14: Wes Barnes

Wednesday, 11/20: Wes Barnes

Friday, 11/22: Dale Bowersock

Monday, 11/25 – Wednesday, 11/27 (Thanksgiving Week): Dale Bowersock

Thanks, Will Russ | Products Manager | Texas Lottery®

1801 Congress Ave. | Austin, Texas | 78701 Office 512.344.5386 www.texaslottery.com

Docusign Envelope ID: 9AF5F640-C69B-4A49-9495-50A667C3C7B6 mailto:Will.Russ@lottery.state.tx.us mailto:Productsgw@lottery.state.tx.us mailto:ManagersLO@lottery.state.tx.us mailto:Andrew.Leeper@lottery.state.tx.us mailto:Gabriela.Garcia@lottery.state.tx.us mailto:Sergio.Rey@lottery.state.tx.us http://www.texaslottery.com/

From: Mendoza, Merry To: Pina, Debbie; Rylee, Juanita; Mindell, Ryan; Anderson, Lisa; Williams, Eric; Guarnero, Annika; Curtis, Carrie;

Directors; Dombi, Liz; Byrd, Michelle; ManagersLO; Products; Medina, Iris; Human Resources;

Advertising_Promotions; ExecutiveAssistant

Subject: Others in charge for Robert Tirloni, October 21-November 15 Date: Friday, October 11, 2024 1:51:46 PM

The following people will be in charge for Robert Tirloni and have full signature authority, including jackpot estimation. Please reach out if you should need assistance. Thanks.

October 21-25 – Amy Snell October 28-November 1 – Ray Page November 4-8 – Kelly Stuckey November 11-15 – Amy Snell

Docusign Envelope ID: 9AF5F640-C69B-4A49-9495-50A667C3C7B6 mailto:Merry.Mendoza@lottery.state.tx.us mailto:Debbie.Pina@lottery.state.tx.us mailto:Juanita.Rylee@lottery.state.tx.us mailto:Ryan.Mindell@lottery.state.tx.us mailto:Lisa.Anderson@lottery.state.tx.us mailto:Eric.Williams@lottery.state.tx.us mailto:Annika.Guarnero@lottery.state.tx.us mailto:Carrie.Curtis@lottery.state.tx.us mailto:Directors@lottery.state.tx.us mailto:Liz.Dombi@lottery.state.tx.us mailto:Michelle.Byrd@lottery.state.tx.us mailto:ManagersLO@lottery.state.tx.us mailto:Productsgw@lottery.state.tx.us mailto:Iris.Medina@lottery.state.tx.us mailto:HumanResourcesgw@lottery.state.tx.us mailto:Advertising_Promotions@lottery.state.tx.us mailto:ExecutiveAssistant@lottery.state.tx.us

To: File
CC: Robert Tirloni, Lottery Operations Director
Juanita Rylee, Contracts & Procurement Manager
Debbie Pina, Purchasing Manager
From: Ryan Mindell, Executive Director
Date: November 6, 2024
2024-11-13T06:44:24-0800
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