ESBD_383719_1733239204097_Complete_with_Docusign_Houston_Texans_Sole_S.pdf
PDF 609 KB Posted
- Attached to
- Proprietary Trademark License and Promotional Support Agreement with Houston NFL Holdings, L. P.
- Solicitation number
- 362-24-0152RQ
- Issued by
- Texas
About this file
This interoffice memo from the Texas Lottery Commission's Executive Director approves a proprietary purchase for licensed property scratch ticket games with the Houston Texans, dated November 6, 2024. The memo outlines plans for scratch ticket games that will capitalize on the Houston Texans brand, featuring second chance drawings for merchandise and experiential prize packages, along with advertising and value-added marketing support. The agency has previously launched similar licensed property games with brands like Dallas Cowboys, Monopoly, Space Perspective, James Bond 007, and Caesars.
The memo indicates this is being processed as a proprietary purchase under Executive Director Order No. 24-0116. The justification emphasizes how branded lottery games help reach new customers who might not typically purchase lottery tickets due to brand familiarity. The initiative is intended to contribute positively to lottery sales and revenue generation for the Foundation School Fund. Two additional administrative emails are included regarding temporary signature authorities for Will Russ (Products Manager) and Robert Tirloni (Lottery Operations Director) during various dates in October-November 2024.
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Text version
To: File
CC: Robert Tirloni, Lottery Operations Director
Juanita Rylee, Contracts & Procurement Manager
Debbie Pina, Purchasing Manager
From: Ryan Mindell, Executive Director
Date: November 6, 2024
Re: Proprietary Purchase for Licensed property scratch ticket games with the Houston Texans
Pursuant to Executive Director Order No. 24-0116, this is a memo to file for the proprietary purchase of participation in licensed property scratch ticket games.
Licensed property scratch ticket games help serve a niche by capitalizing on well known, branded concepts. In the past the agency has launched games such as Dallas Cowboys, Monopoly, Space Perspective, James Bond 007, Caesars, etc.
These games provide an opportunity for members of the public who might not typically purchase a lottery ticket to do so, because of their familiarity with the branded property.
The agency believes that the strength of the Houston Texans brand combined with the excitement related to second chance drawings for merchandise and experiential prize packages will create a successful game that will contribute positively to lottery sales and revenue generation for the Foundation School Fund. This scratch ticket game will also include advertising and value-added marketing and promotional support.
I am approving this request for a proprietary purchase.
Ryan Mindell
Executive Director
Docusign Envelope ID: 9AF5F640-C69B-4A49-9495-50A667C3C7B6
11/13/2024
From: Russ, Will To: Products; ManagersLO; Leeper, Andrew; Garcia, Gabriela; Rey, Sergio Subject: Signature Authority for Will Russ (10/22/24 - 11/27/24) Date: Monday, October 21, 2024 1:58:35 PM
Afternoon, Dale Bowersock or Wes Barnes will have full Signature Authority for Products on the dates below:
Tuesday, 10/22 – Friday, 10/25: Dale Bowersock
Monday, 10/28 – Thursday, 10/31: Wes Barnes
Tuesday, 11/5 – Thursday, 11/7: Dale Bowersock
Tuesday 11/12 – Thursday, 11/14: Wes Barnes
Wednesday, 11/20: Wes Barnes
Friday, 11/22: Dale Bowersock
Monday, 11/25 – Wednesday, 11/27 (Thanksgiving Week): Dale Bowersock
Thanks, Will Russ | Products Manager | Texas Lottery®
1801 Congress Ave. | Austin, Texas | 78701 Office 512.344.5386 www.texaslottery.com
Docusign Envelope ID: 9AF5F640-C69B-4A49-9495-50A667C3C7B6 mailto:Will.Russ@lottery.state.tx.us mailto:Productsgw@lottery.state.tx.us mailto:ManagersLO@lottery.state.tx.us mailto:Andrew.Leeper@lottery.state.tx.us mailto:Gabriela.Garcia@lottery.state.tx.us mailto:Sergio.Rey@lottery.state.tx.us http://www.texaslottery.com/
From: Mendoza, Merry To: Pina, Debbie; Rylee, Juanita; Mindell, Ryan; Anderson, Lisa; Williams, Eric; Guarnero, Annika; Curtis, Carrie;
Directors; Dombi, Liz; Byrd, Michelle; ManagersLO; Products; Medina, Iris; Human Resources;
Advertising_Promotions; ExecutiveAssistant
Subject: Others in charge for Robert Tirloni, October 21-November 15 Date: Friday, October 11, 2024 1:51:46 PM
The following people will be in charge for Robert Tirloni and have full signature authority, including jackpot estimation. Please reach out if you should need assistance. Thanks.
October 21-25 – Amy Snell October 28-November 1 – Ray Page November 4-8 – Kelly Stuckey November 11-15 – Amy Snell
Docusign Envelope ID: 9AF5F640-C69B-4A49-9495-50A667C3C7B6 mailto:Merry.Mendoza@lottery.state.tx.us mailto:Debbie.Pina@lottery.state.tx.us mailto:Juanita.Rylee@lottery.state.tx.us mailto:Ryan.Mindell@lottery.state.tx.us mailto:Lisa.Anderson@lottery.state.tx.us mailto:Eric.Williams@lottery.state.tx.us mailto:Annika.Guarnero@lottery.state.tx.us mailto:Carrie.Curtis@lottery.state.tx.us mailto:Directors@lottery.state.tx.us mailto:Liz.Dombi@lottery.state.tx.us mailto:Michelle.Byrd@lottery.state.tx.us mailto:ManagersLO@lottery.state.tx.us mailto:Productsgw@lottery.state.tx.us mailto:Iris.Medina@lottery.state.tx.us mailto:HumanResourcesgw@lottery.state.tx.us mailto:Advertising_Promotions@lottery.state.tx.us mailto:ExecutiveAssistant@lottery.state.tx.us
| To: File |
| CC: Robert Tirloni, Lottery Operations Director |
| Juanita Rylee, Contracts & Procurement Manager |
| Debbie Pina, Purchasing Manager |
| From: Ryan Mindell, Executive Director |
| Date: November 6, 2024 |
| 2024-11-13T06:44:24-0800 | |
| Digitally verifiable PDF exported from www.docusign.com |
File details come from the government source that posted it. Updated .