Problem Gambling Branding

This state and local contracting opportunity is for the development and implementation of a visual identity and brand elements for problem gambling awareness and support programs in the Commonwealth of Massachusetts, specifically for Suffolk County. The contract involves the creation of logos, color palettes, typography, imagery, and graphic devices, as well as the development of branded collateral such as posters, brochures, and digital assets. The procurement is a best value offer process, where the Commonwealth of Massachusetts is seeking to license the existing GameSense responsible gambling program and related materials from the British Columbia Lottery Corporation. The license term will commence upon acceptance by both parties and continue until terminated with at least three months' prior written notice. Interested bidders must submit their qualifications and offer by 5 PM on December 16, 2014, and the Massachusetts Gaming Commission will review all submissions and determine whether to accept the Licensor's offer, accept an offer from another bidder, or conduct a competitive procurement for these services.

The license to use the GameSense program is being offered by the Licensor free of charge, representing a savings of $400,000 for the Licensee. All customizations to the brand will be the sole property of the Licensor, and the Licensee must provide assistance to perfect the Licensor's rights in these materials. The Licensee will not be permitted to sublicense, assign, or extend the rights under this agreement to third parties without the Licensor's prior written approval. The contract does not specify any set-aside designations or restrictions on the types of organizations that can respond, and the incumbent or current contractors are not identified in the provided information. The budget range or potential award value is also not specified.