BCLC - GameSense Graphic Standards Manual (3).pdf

Graphic Standards Manual

Table of Contents 02GameSense Graphic Standards Manual

This is a guide to the unique visual language that makes up GameSense.

Have a look, it will help you get to know us a little better.

Welcome to the GameSense brand.

Table of Contents

1. Our Brand

2. Our Look

a. Logo

b. Typography

c. Colour

d. Photography

e. Tone of Voice

f. Graphic Devices

g. Layout Principles

3. Our Brand Applications

4. Problem Gambling

Our Brand

03GameSense Graphic Standards Manual Our Brand

Our Brand 04GameSense Graphic Standards Manual

The GameSense brand is BCLC's platform for promoting safe playing for our customers and peace of mind with the general public.

Our Brand. We are:

Trustworthy Friendly Proactive Genuine Effective Helpful Transparent

Our Brand 05GameSense Graphic Standards Manual

Welcome Clarity is the essence of GameSense. It encapsulates the way we do things. Our role is to educate people and help players make informed and responsible decisions. We aim to ensure playing stays fun and to promote peace of mind.

Our Essence.

Welcome Clarity

06GameSense Graphic Standards Manual

Look

Our Look

Our Look Logo 07GameSense Graphic Standards Manual

Our logo is the most important element of our brand. Treat it with respect and it won't let you down.

Our Logo

Created to reflect our essence of Welcome Clarity, our logo balances our respectable, trustworthy character displayed through the uniform typography, with our more approachable side represented through the rounded edges and use of green.

Our Look Logo 08GameSense Graphic Standards Manual

Our logo's legibility is crucial.

Give it space to breathe and don't make it too small.

Protective Space

This protective space applies to the positioning of other graphic elements around the logo and is dictated by the height and width of one of the 'e's in the GameSense logo. This space is intended to protect the integrity of the logo and is required around all sides.

Minimum Size

To ensure legibility, the GameSense logo must never be reproduced smaller than 1/2'' (12.5mm) in width. For web usage, the logo should never appear at a size where the width is less than 76 pixels.

Engage your GameSense.ca

When using the 'Engage your GameSense.ca' call to action, please ensure the approved artwork is used.

Protective Space

Minimum Size

Engage your GameSense.ca

1/2'' (12.5mm)

Our Look Logo 09GameSense Graphic Standards Manual

There's a logo for every situation, but we prefer it when you use our full-colour version.

Full-Colour

The GameSense logo should appear in its full-colour version whenever possible.

Full-Colour Reversed

On black or dark backgrounds, the full-colour reverse version should be used.

One-Colour Greyscale

When printing specifications do not permit the use of colour printing, the one-colour greyscale version should be used. For this version, 'Game' is 40% of the GameSense Charcoal and 'Sense' is 100% of the GameSense Charcoal.

One-Colour Greyscale Reversed

On black or dark backgrounds, use the one-colour greyscale reversed version.

For this version, 'Game' is 40% of the GameSense Charcoal and 'Sense' is reversed to white.

One-Colour Black

For single, solid colour applications, the one-colour black version should be used. For this version, all elements of the logo are 100% black.

One-Colour Reversed

On black or dark backgrounds, the one-colour reverse version should be used. All elements of this logo have been reversed to white.

Full-Colour

Full-Colour Reversed

One-Colour Greyscale

One-Colour Greyscale Reversed

One-Colour Black

One-Colour Reversed

010GameSense Graphic Standards Manual

Positioning

GameSense Logo

As a rule of thumb, always ensure that the GameSense logo is placed at the bottom right of all communication material. Make sure the logo is 2x distance from the edge of the communication and the logo is positioned at a distance of 2x from the bottom (see diagram above).

BCLC Logo

The placement of the BCLC logo is at the bottom left of all communication material. Make sure the logo is 3x distance from the edge of the communication and the logo is positioned at a distance of 2x from the bottom.

Please refer to the BCLC Brand Guidelines for further information on BCLC logo use.

Our logo is almost always in the same place — it's easier to find that way.

Our Look Logo

011GameSense Graphic Standards Manual

There are some exceptions when our logo needs to be placed differently.

Exceptions

There are special circumstances when the logo should be placed differently to ensure optimal visibility.

Here are some exceptions when the logo isn't positioned in the bottom right corner:

- Pamphlets that are held in dispensers as the logo may be obscured.

- Floor standing banners as the logo will be too low to the ground.

- In animated media as the logo should be centred.

- Websites as the logo may be acting as an element of navigation.

Our Look Logo

Our Look Logo 012GameSense Graphic Standards Manual

Some things to remember about our logo...

Don’t change its colour Don’t make it too small Don’t squash it Don’t let things get too close Don’t add an outline Don’t change the typeface Don’t adjust the spacing Don’t transform it Don't add effects

If you're in doubt, just ask.

Vista Sans abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

AaBbCc0123

Our Look Typography 013GameSense Graphic Standards Manual

Typography is how we bring our voice to life visually. It helps us project our approachable and friendly personality.

Typography

Typography is a strong expression of our brand's personality and plays an important role in creating a consistent look across all communications and promotional materials.

Vista Sans has been selected for its personality, versatility and legibility.

It is great for large amounts of body copy and has an undeniable personality in headlines. The many weights and styles selected provide a huge amount of design flexibility and will certainly accommodate all of our communications needs.

Vista Sans Light abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Vista Sans Light Italic abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Vista Sans Book abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Vista Sans Book Italic abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Vista Sans Regular abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Vista Sans Regular Italic abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Vista Sans Medium abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Vista Sans Medium Italic abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Vista Sans Bold abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Vista Sans Bold Italic abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Vista Sans Black abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Vista Sans Black Italic abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Our Look Typography 014GameSense Graphic Standards Manual

The Vista Sans family...

015GameSense Graphic Standards Manual

Alternative Typography

When our primary typeface, Vista Sans, is unavailable for use, use our alternative typeface. Arial is available on most computers so using it within word processing, spreadsheets, and presentation programs is simple.

Common usage includes: letters, labels, memos, PowerPoint presentations, invoices, forms and binders.

Arial

AaBb Cc01

Arial Regular abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Arial Regular Italic abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Arial Bold abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Arial Bold Italic abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Sometimes our primary typeface is unavailable. But don't worry, we have a suitable replacement.

Our Look Typography

016GameSense Graphic Standards Manual

Vista Sans Open Type 'Titling Alternates'

Much of Vista Sans' personality comes from the detail found in flourishes which are revealed when the 'Titling Alternates' are activated from the Open Type Menu. These flourishes add a unique, distinctive and fresh graphic character that reflects our brand's personality.

VV

Headline should always be in Vista Sans bold.

Subheaders should be in Vista Sans medium.

Make sure the ‘titling alternates’ are selected in the Open Type Menu.

For large quantities of body copy try using Vista Sans Book.

You don’t need to use the ‘titling alternates’ in this case.

Unt accum ipit am del diamet ex etuerod Dio odolestin vel utat adipsum iusto con utat at. Ugiam veleniam, vel dunt lobore volore min vercilla aut wisi. Ud dolor suscing ex euisiscipsum verostis elisis dolortin volorper ipit dunt accum ipit am del diamet ex etuero dolumsa ndreet alismolobore.

Unt accum ipit am del diamet ex etuerod feu faccumm oloborem autpat dit prat, velesse facil diatisis et ilis et, sim incil exer ad min henit vullam vulluptat. Uscillametue conse core facilit wisit la facipit nim nonsequatem zzrit euis eu facin ut laoreet wis nummy nim quamcor ipit diat, quissed dolesed mod magnis am quis dipsum erat, sed doloreetum aliquam, sit irit, volesen drercidunt luptation henis nis non hent augue molobore dolute magniat lum inibh er iure tinim quatum venisi blaore dolore.

Luptation henis nis non hent augue molobore dolute magniat lum inibh er iure tinim quatum venisi blaore dolore.

Without 'Titling Alternates' activated With 'Titling Alternates' activated

We think there are a couple things you should know about using Vista Sans.

017GameSense Graphic Standards Manual

Some things to remember about our typography...

Don't substitute other typefaces Don't make text too small, or too big Don't introduce other font styles Don't squash or stretch it Don't use too many colours Don't use too many styles at once Don't add drop shadows Don't make it hard to read

018GameSense Graphic Standards Manual

Colour is what makes our brand unique. Our colour palette is bold, clear, approachable and trusted.

Primary Colour Palette

The primary colour palette is distinctive and strong, made up of 3 colours and 3 gradients. These colours represent the strength and trust in our personality.

The consistent use of these colours helps define us.

We have enlisted the standards of the Pantone Matching System (PMS), which is a universally recognized colour matching system based on lithography printing inks. The colour palettes include specific spot colour references for both coated and uncoated paper stocks (please note that these numbers may differ due to the way inks appear on different stocks) and process match breakdowns (CMYK) for printing applications with limited budgets.

Also included are RGB equivalents for use in word processing, spreadsheets, and presentation software as well as hexadecimal equivalents for emitted light and web applications.

Green

Pantone Coated Pantone 376C

Pantone Uncoated Pantone 382U

CMYK

50C/0M/100Y/0K

RGB

R118/G185/B0

HEXADECIMAL

#76b900

Charcoal

Pantone Coated Pantone 426C

Pantone Uncoated Pantone 426U

CMYK

0C/0M/0Y/99K

RGB

R38/G35/B36

HEXADECIMAL

#262324

Blue Grey

Pantone Coated Pantone 432C

Pantone Uncoated Pantone 433U

CMYK

23C/0M/0Y/77K

RGB

R65/G75/B86

HEXADECIMAL

#414b56

Our Look Colour

019GameSense Graphic Standards Manual

Gradients give our applications punch.

They help us express ourselves with more depth and dimension.

Gradients

The GameSense gradients have been created to bring added depth to our applications. These gradients reflect our personality and help communicate our approachable character.

Please refrain from creating new gradients. Stick to the ones illustrated here.

Green

CMYK

50C/0M/100Y/0K

RGB

R118/G185/B0

HEXADECIMAL

#76b900

Dark Green

CMYK

50C/0M/100Y/30K

RGB

R102/G146/B46

HEXADECIMAL

#66952e

Light Grey

CMYK

5C/0M/0Y/17K

RGB

R202/G212/B218

HEXADECIMAL

#cad4da

Dark Grey

CMYK

8C/0M/0Y/37K

RGB

R158/G170/B177

HEXADECIMAL

#9eaab1

Blue Grey

CMYK

23C/0M/0Y/77K

RGB

R65/G75/B86

HEXADECIMAL

#414b56

Dark Grey

CMYK

8C/0M/0Y/37K

RGB

R158/G170/B177

HEXADECIMAL

#9eaab1

Idunt lor augait prat lore conum quatin veliquate consenisi euipisi lore.

Uscillametue conse core facilit wisit la

Dio odolestin vel utat adipsum iusto con utat at. Ugiam veleniam, vel dunt lobore volore min vercilla aut wisi. Ud dolor suscing ex euisiscipsum verostis elisis dolortin volorper ipit dunt accum ipit am del diamet ex etuero dolumsa ndreet alismolobore.

Laoreet wis nummy nim quamcor ipit dia

Feu faccumm oloborem autpat dit prat, velesse facil diatisis et ilis et, sim incil exer ad min henit vullam vulluptat. Uscillametue conse core facilit wisit la facipit nim nonsequatem zzrit euis eu facin ut laoreet wis nummy nim quamcor ipit diat, quissed dolesed mod magnis am quis dipsum erat, sed doloreetum aliquam, sit irit, volesen drercidunt luptation henis nis non hent augue molobore dolute magniat lum inibh er iure tinim quatum venisi blaore dolore.

Facipit nim nonsequatem zzrit euis eu facin

Feu faccumm oloborem autpat dit prat, velesse facil diatisis et ilis et, sim incil exer ad min henit vullam vulluptat. Uscillametue conse core facilit wisit la facipit nim nonsequatem zzrit euis eu facin ut laoreet wis nu.

Dio odolestin vel utat adipsum iusto con utat at. Ugiam veleniam, vel dunt lobore volore min vercilla aut wisi. Ud dolor suscing ex euisiscipsum verostis elisis

Uscillametue conse core facilit wisit la facipit nim nonsequatem zzrit euis eu facin ut laoreet wis nummy nim quamcor ipit diat, quissed dolesed mod magnis am quis dipsum erat, sed doloreetum aliquam, sit irit, volesen drercidunt wisit la facipit nim.

Dio odolestin vel utat adipsum iusto con utat at. Ugiam

Idunt lor augait prat lore conum quatin veliquate consenisi euipisi lore.

Uscillametue conse core facilit wisit la

Dio odolestin vel utat adipsum iusto con utat at. Ugiam veleniam, vel dunt lobore volore min vercilla aut wisi. Ud dolor suscing ex euisiscipsum verostis elisis dolortin volorper ipit dunt accum ipit am del diamet ex etuero dolumsa ndreet alismolobore.

Laoreet wis nummy nim quamcor ipit dia

Feu faccumm oloborem autpat dit prat, velesse facil diatisis et ilis et, sim incil exer ad min henit vullam vulluptat. Uscillametue conse core facilit wisit la facipit nim nonsequatem zzrit euis eu facin ut laoreet wis nummy nim quamcor ipit diat, quissed dolesed mod magnis am quis dipsum erat, sed doloreetum aliquam, sit irit, volesen drercidunt luptation henis nis non hent augue molobore dolute magniat lum inibh er iure tinim quatum venisi blaore dolore.

Facipit nim nonsequatem zzrit euis eu facin

Feu faccumm oloborem autpat dit prat, velesse facil diatisis et ilis et, sim incil exer ad min henit vullam vulluptat. Uscillametue conse core facilit wisit la facipit nim nonsequatem zzrit euis eu facin ut laoreet wis nu.

Dio odolestin vel utat adipsum iusto con utat at. Ugiam veleniam, vel dunt lobore volore min vercilla aut wisi. Ud dolor suscing ex euisiscipsum verostis elisis

Uscillametue conse core facilit wisit la facipit nim nonsequatem zzrit euis eu facin ut laoreet wis nummy nim quamcor ipit diat, quissed dolesed mod magnis am quis dipsum erat, sed doloreetum aliquam, sit irit, volesen drercidunt wisit la facipit nim.

Dio odolestin vel utat adipsum iusto con utat at. Ugiam

020GameSense Graphic Standards Manual

Our colours help us communicate our personality, whether it be a friendly tone or a more serious tone.

Colour Usage

There are two primary colour combinations in the GameSense visual language.

Green Layout The layouts use large hits of green and green gradients. These are used for more general GameSense messaging.

The colour makes the communication more open, approachable, friendly and trusted.

Grey Layout The grey layouts are used when specifically communicating about reference materials that can provide more help for those may be experiencing difficulty with their gambling. These layouts still portray an open, approachable and trusted personality, and use the same tone as all GameSense communications.

Our Look Colour 021GameSense Graphic Standards Manual our colours...

Don't over complicate things Don't create new gradients Don't introduce new colours Don't use tints of the colour palette

022GameSense Graphic Standards Manual

Our approach to photography is about being genuine and open. It helps us connect with our audience.

Photography attributes:

Eye Contact Trustworthy Direct Personal Relatable Real

Our Look Photography

023GameSense Graphic Standards Manual

We know it's easier talking one-on-one and we apply that same principle when using photography.

Photography Principles

The GameSense photography is about clarity, simplicity and honesty. There is no reason to have overbearing photography to communicate our message. Instead we rely on simple, real photography to send an authentic and clear message.

Our Look Photography

Our Look Photography 024GameSense Graphic Standards Manual our photography...

Don't show insincere scenarios Don't recolour images to appear unnatural Don't use cluttered images Don't use overly complex images Don't try to fake it Don't be too abstract Don't portray unrealistic emotion

025GameSense Graphic Standards Manual

Our voice is one of our most important traits.

It allows us to openly communicate in a friendly and trusting tone.

Tone of Voice

GameSense’s tone is the voice of reason. We strive to clarify the thousands of myths and messages around gambling. Our advice reflects our essence of Welcome Clarity; a fresh take offered by an open and inviting voice, like the one of a trusted friend.

It is conversational, to encourage an open dialogue, but also clear and direct, offering facts for a clear perspective.

Our Look Tone of Voice

The Voice of Reason

026GameSense Graphic Standards Manual our tone of voice...

Don't be aggressive Don't use jargon Don't sound authoritative Don't joke to0 much Don't try to fake it Don't sound distant

Our Look Tone of Voice

027GameSense Graphic Standards Manual

Graphic Devices

The GameSense graphic devices are made up of these three elements. These devices have been created to help bring both flexibility and consistency to our applications.

GameSense Speech Bubble The GameSense Speech Bubble is a supporting device, created to house messaging. Its unique shape makes it easily identifiable.

GameSense Speech Frame The GameSense Speech Frame's primary use is as a holding device around imagery or text. The pointed area at the base of the frame is where the GameSense logo is located. It acts as a make shift 'speech bubble' to communicate that this message is from GameSense.

GameSense Frame The GameSense Frame is a graphic shape based on the Speech Frame.

This graphic was created to be used as a flexible element to help create visually distinctive layouts.

Graphic devices are another unique way for our brand to communicate its personality, while creating a consistent and memorable look.

GameSense Speech Bubble GameSense Speech Frame GameSense Frame

Our Look Graphic Devices

Find out more...

028GameSense Graphic Standards Manual

Graphic Device Principles

The basic rule of thumb here is to not use multiple elements on the same page. Keep it simple and use only what is necessary. Elements can be combined to create simple and strong layouts, however please be careful not to overcomplicate. Less is more with GameSense.

With such distinctive graphic devices, it's important to use them confidently and simply to maintain clean and approachable layouts.

029GameSense Graphic Standards Manual our graphic devices...

Don't introduce new kinds of shapes Don't create overly complex layouts Don't stretch or skew the graphics Don't add perspective Don't combine too many elements

Find out more...

Want to make Sense of it all ?

Find out more...

Your Knowledge

The more you know, the better equipped you are to keep it fun.

Which is why visiting a GameSense Info Centre just makes sense.

There you’ll fi nd information about:

• strategies to keep gambling fun

• the odds of winning and losing

• how the games work

• the concept of randomness

• house advantage

• myths associated with gambling

• problem gambling support and referral

Gambling with GameSense

Play for entertainment, not to make money.

Balance gambling with other types of leisure activities.

Don’t chase losses, accept them as the cost of entertainment.

030GameSense Graphic Standards Manual

Layout Principles

When combining typography, photography and graphic devices, it's important to maintain control.

Remember that our essence is about clarity.

A good rule to live by is to not combine too many elements on one page. Use the elements in this document to create well balanced compositions.

We don’t need to use a whole host of shapes and images in every layout.

The idea is to use our flexible graphic devices to build informative, engaging and clean communications.

If our essence is about Welcome Clarity, it would make sense that our layouts follow this principle: Clarity.

Our Look Layout Principles

031GameSense Graphic Standards Manual our layout principles...

Don't make layouts too congested Don't introduce arbitrary graphics Don't forget the 'white' space Don't forget to keep it simple

Our Look Layout Principles

Brand Applications

032GameSense Graphic Standards Manual Our Brand Applications

033GameSense Graphic Standards Manual

Brochures

Play more, pay more.

Slot machines are entertainment, and just like dinner and a movie, you should expect to pay for the entertainment. When your entertainment money is spent, it’s time to call it a day. It’s possible to get carried away and spend too much time or more money than planned or is affordable … set a budget or time limit and stick with it!

Making Sense of the Odds.

What are my chances to win?

If you think you can beat the odds by gambling longer, think again.

We’re not saying you won’t win;

you may be one of the lucky few who do, but the odds always favour “the house.”

Generally, as part of the “house advantage,” slots on average keep about 8% of all the wagers played over the entire life of the game, so the machines always win in the long run. Chances of winning change depend on the game you choose, what denomination you select, or how many credits you decide to wager.

Here’s an example of what you can expect:

On the Double Red, White & Blue $1 machine, the odds to win any prize are 1 in 5, but the odds to win the top prize are only 1 in 373,248.

Some slot games pay smaller prizes more often and have more bonus games, while others pay out more in the middle and top prize categories.

Chances of winning smaller prizes on slots are much greater than the chances of winning the top prize.

When you put money in the machine, it shows as credits. As you play, your credits decrease when you lose or increase if you win.

When you play a slot with a 92% payout over the life of the machine, it does not mean that you will leave with 92% of the money you started with.

How do slot machines work?

A computer program (called an RNG, or Random

Number Generator) ensures a random outcome on each play.

Percent payout is theoretical, and the outcome of each play is random.

After thousands or millions of games, the laws of probability allow some players to win or break even, while most will lose. Slots are programmed to retain more money than is paid out in winnings, so in the end the slot machine will win.

The GameSense Guide to Slot Machines

Find out more...

GameSense vs. NonSense There are lots of myths and misconceptions when it comes to slot machines.

With a little GameSense, you can separate fact from fi ction.

Nonsense: “If I play long enough on one machine, I’ll win big.”

GameSense: Persistence doesn’t pay off. Each play is an independent event with the same odds of winning or losing as every other play on that game.

The result of your last play or series of plays has absolutely no bearing on what happens on your next play. You can’t predict a win. Slots are never “due for a win” and they don’t “go cold” after a win.

Nonsense: “I just left a machine that paid out a jackpot. Had I stayed, that would have been me.”

GameSense: A slot machine’s Random Number Generator (RNG) is continuously cycling through numbers used to generate a play’s result even when the machine is not being played. The RNG produces approximately 1000 different results every second. So even if you had continued playing the machine, it’s highly unlikely you would have had the same result as the player who followed you.

Nonsense: “I feel lucky. I’m going to hit the slots and make some money.”

GameSense: While you hope to win, don’t expect to get your money back.

Expect that you pay to play -- the odds are always in a slot machine’s favour.

Nonsense: “The slots farthest away from the aisle pay out more because they’re played less often.”

GameSense: Nothing about where the machine is located, or the way you play, affects the outcome of a game. Slot machine wins and losses are always random, with no predictable pattern.

You win some, you lose some.

Then eventually, you’ll run out of money.

For more information about slot machines ask to speak with a GameSense Advisor at your local casino, visit bclc.com, or call BCLC Consumer Services at

1-866-815-0222.

*Over the period of 1 hour your losses exeed your winnings in average over 000% .

If you fi nd yourself gambling too much, or if it no longer feels like a game, the Voluntary Self-Exclusion

Program can be an important fi rst step in helping you to control your gambling.

What is the Voluntary Self-Exclusion Program?

The program enables you to voluntarily exclude yourself from all venues with slot machines, commercial bingo halls, or from accessing BCLC’s on-line gaming site, PlayNow.com, for a pre-determined amount of time.

Research has shown that when voluntary self-exclusion is combined with treatment, it can be one of the most effective means to stop gambling.

There are three different voluntary self-exclusion options to choose from. You can sign up for one, two, or all three.

• Self-exclusion from all venues with slot machines including casinos, community gaming centres with slot machines and the gaming fl oor of race tracks with slot machines.

• Self-exclusion from commercial bingo halls.

• Self-exclusion from gambling on PlayNow.com.

How do I sign up to be voluntarily self-excluded?

To access the program, visit a GameSense Info Centre and speak with a GameSense Advisor, or ask any staff member at any casino, community gaming centre or commercial bingo hall. You can also visit the BCLC offi ces in Kamloops or Richmond, or call BCLC’s Consumer Services at 1-866-815-0222.

What happens while I sign up?

When excluding from gaming facilities, no matter where you choose to sign up you will meet with a member of security staff, who has been trained to handle requests for self-exclusion.

When available, GameSense Advisors can also provide support to you during sign-up. They are trained professionals who understand the diffi cult decision you’re making and will support you in any way they can.

You will be asked to show your government-issued identifi cation that includes your signature and a photograph. This could be a driver’s licence, a passport, or other identifi cation. You will also be asked to sign the Voluntary Self-Exclusion Agreement and your photograph will be taken.

If you want to be excluded from playing and purchasing lottery products through BCLC’s PlayNow website, go to bclc.com and fi ll out a form online. You will receive an automatically generated confi rmation email once you fi nish.

Voluntary Self-Exclusion

Our Brand Applications Brochure

034GameSense Graphic Standards Manual

Posters

Gambling with GameSense

Play for entertainment, not to make money.

Balance gambling with other types of leisure activities.

Don’t chase losses, accept them as the cost of entertainment.

Voluntary Self-Exclusion

The Voluntary Self-Exclusion

Program can be an important fi� rst step in helping you to control your gambling.

Our Brand Applications Posters

035GameSense Graphic Standards Manual

Television

Our Brand Applications Television

036GameSense Graphic Standards Manual

Online

Our Brand Applications Online

037GameSense Graphic Standards Manual

Other usage

Our Brand Applications Other Usage

Problem Gambling

038GameSense Graphic Standards Manual Problem Gambling

BCLC works closely with the Government of British Columbia to encourage responsible gambling.

This section shows the look that has been developed for communication relating specifically to Problem Gambling. This is a step beyond GameSense and has been included for reference only.

039GameSense Graphic Standards Manual Problem Gambling

Problem Gambling is about offering support when you’re past the point. In order to get our point across, a visual language specifically for Problem Gambling has been created. The Problem Gambling look compliments GameSense, but extends out into its own defined look and feel. This look includes a distinct use of colour, graphic devices, typography and photography.

040GameSense Graphic Standards Manual

The colour is part of what makes Problem Gambling unique and memorable.

Colour

The Problem Gambling colour palette has been created to maintain an approachable personality yet convey a greater sense of urgency through its use of yellow.

Problem Gambling Colour

CMYK

0C/0M/100Y/95K

RGB

R57/G45/B0

HEXADECIMAL

#2e2c00

CMYK

0C/0M/41Y/85K

RGB

R118/G185/B0

HEXADECIMAL

#4c4a30

CMYK

0C/36M/100Y/0K

RGB

R251/G173/B24

HEXADECIMAL

#fbad18

CMYK

0C/18M/100Y/0K

RGB

R255/G207/B1

HEXADECIMAL

#ffcf01

CMYK

0C/0M/0Y/9K

RGB

R233/G233/B234

HEXADECIMAL

#e9e9ea

CMYK

0C/36M/100Y/0K

CMYK

0C/0M/0Y/0K

CMYK

0C/18M/100Y/0K

Gradient Builds

Yellow Linear Gradient Neutral Radial Gradient

CMYK

0C/0M/0Y/9K

041GameSense Graphic Standards Manual

Graphic Devices, The Point

The graphic device, the Point, has not only been created to bring flexibility to the layout options but also to reinforce the need to get the point across and guide the reader through the communication.

Here are a few examples of layout options using the Point device.

Problem Gambling Graphic Devices

The graphic device, the Point, helps get the point across.

042GameSense Graphic Standards Manual

Vista Sans abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

AaBbCc0123

Problem Gambling Typography

The typography is based on the same principles of GameSense but with a slightly more serious twist.

Typography

For all Problem Gambling communications use Vista Sans with the 'Titling Alternates' deactivated.

You can find this option in the OpenType menu.

043GameSense Graphic Standards Manual

Vista Sans Light abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Vista Sans Light Italic abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Vista Sans Book abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Vista Sans Book Italic abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Vista Sans Regular abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Vista Sans Regular Italic abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Vista Sans Medium abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Vista Sans Medium Italic abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Vista Sans Bold abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Vista Sans Bold Italic abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Vista Sans Black abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

Vista Sans Black Italic abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&@’*(,.;:#!?)

The Vista Sans family...

(with 'Titling Alternates' deactivated)

Problem Gambling Typography

044GameSense Graphic Standards Manual

The approach to photography is about capturing an introspective moment. The photos have a serious tone whilst remaining approachable and genuine.

Problem Gambling Photography

045GameSense Graphic Standards Manual

Sample applications

Prod Mgr.: DC

Acct Exec.: NB

Art Director: AM

Operator: CF

Rev. Op.: —

22 DEC 09

PLEASE NOTE:

Colour lasers do not accurately represent the colours in the finished product. This proof is strictly for layout purposes only.

IR # 3

CLIENT APPROVAL

SIGNATURE DATE

IMPORTANT:

This art has been checked and proofed for accuracy.

It is the responsibility of the client to make all final approvals before the release of this art.

Please double check for accuracy.

__ Dieline __ Copy __ Colours

__ UPC __ Photography __ illustration

Software: Illustrator Version: CS2

CLIENT

PROOF #

DOCKET #: 1111 01 848 CLIENT: BCLC DESCRIPTION: CARD

FILE NAME: 1111 01 848 Problem Gambling_Poster_Card.ai TRIM: 85mm × 50mm SAFETY: N/A BLEED: .125"

NOTES:

KYMC

BRANDING & DESIGN 1085 Homer Street, Vancouver, BC Canada V6B 1J4 Phone 604 669 2727 Fax 604 647 6299

CARD WITH DIE

Help is available.

All day. Every day.

The Problem Gambling Help Line and counselling services are offered free of charge. Funding is provided by the Province of British Columbia.

For more information please visit: www.bcresponsiblegambling.ca

Problem Gambling Help Line

1.888.795.6111 (24 hrs)

When gambling isn’t fun anymore.

DIE DOES NOT PRINT!

When gambling isn’t fun anymore.

Problem Gambling Help Line

1.888.795.6111 (24hrs)

For more information please visit:

www.bcresponsiblegambling.ca

Help is available.

All day. Every day.

The Problem Gambling Help Line and counselling services are offered free of charge. Funding is provided by the Province of British Columbia.

Prod Mgr.: DC

Acct Exec.: NB

Art Director: AM

Operator: CF

Rev. Op.: —

22 DEC 09

PLEASE NOTE:

Colour lasers do not accurately represent the colours in the finished product. This proof is strictly for layout purposes only.

IR # 1

CLIENT APPROVAL

IMPORTANT:

It is the responsibility of the client to make all final approvals before the release of this art.

Please double check for accuracy.

__ Dieline __ Copy __ Colours

__ UPC __ Photography __ illustration

Software: Illustrator Version: CS2

CLIENT

PROOF #

DOCKET #: 1111 01 848 CLIENT: BCLC DESCRIPTION: POSTER

FILE NAME: 1111 01 848 Problem Gambling_Poster_17x22_V1.ai

TRIM: 17" × 22" SAFETY: N/A BLEED: .25"

NOTES:

KYMC

BRANDING & DESIGN 1085 Homer Street, Vancouver, BC Canada V6B 1J4 Phone 604 669 2727 Fax 604 647 6299 Version 1

Problem Gambling Help Line

1.888.795.6111 (24hrs)

For more information please visit:

www.bcresponsiblegambling.ca

Help is available.

All day. Every day.

The Problem Gambling Help Line and counselling services are offered free of charge. Funding is provided by the Province of British Columbia.

When gambling isn’t fun anymore.

Prod Mgr.: DC

Acct Exec.: NB

Art Director: AM

Operator: CF

Rev. Op.: —

22 DEC 09

PLEASE NOTE:

Colour lasers do not accurately represent the colours in the finished product. This proof is strictly for layout purposes only.

IR # 1

CLIENT APPROVAL

IMPORTANT:

It is the responsibility of the client to make all final approvals before the release of this art.

Please double check for accuracy.

__ Dieline __ Copy __ Colours

__ UPC __ Photography __ illustration

Software: Illustrator Version: CS2

CLIENT

PROOF #

DOCKET #: 1111 01 848 CLIENT: BCLC DESCRIPTION: POSTER

FILE NAME: 1111 01 848 Problem Gambling_Poster_17x22_V2.ai

TRIM: 17" × 22" SAFETY: N/A BLEED: .25"

NOTES:

KYMC

BRANDING & DESIGN 1085 Homer Street, Vancouver, BC Canada V6B 1J4 Phone 604 669 2727 Fax 604 647 6299 Version 2

The Government of British Columbia has created a visual language specifically for Problem Gambling.

Please do not use or adapt any of these elements for use in the GameSense brand applications.

Problem Gambling Posters and Help Card

Thank you for helping bring our brand to life with consistency.