PRF86 RFQ Commissioner's Cup Promotional Campaign

The Massachusetts Division of Marine Fisheries has issued a Request for Quotation (RFQ) for promotional campaign services related to the Commissioner's Cup, the agency's annual saltwater fishing derby. The RFQ was posted on April 23, 2026, with a submission deadline of April 30, 2026. The procuring agency seeks a vendor with demonstrated expertise and existing knowledge in the recreational fishing industry and angler communities to develop comprehensive promotional materials. Primary deliverables include a 90–120 second promotional video featuring a celebrity angler and his son engaged in fishing activities from both shore and vessels, designed to capture the excitement and traditions of recreational fishing in challenging marine conditions. The vendor must also produce two teaser videos optimized for multiple aspect ratios (16:9, 9:16, and 1:1) suitable for web and social media distribution, create one to two infographic-style static promotional pieces for print and tackle shop display, and provide support with promotion and media placement strategy across social media and traditional media channels. Additional responsibilities may include aerial drone footage and limited still photography. Filming is scheduled for May 20–30, 2026, across one to two shore locations and one vessel location in southern Massachusetts, requiring the vendor to demonstrate capability filming recreational angling activities on small 20–25-foot center console vessels in variable sea conditions with minimal crew space. The campaign is intended to launch by mid-June to support the season-long event running April through November. Evaluation criteria, while not exhaustively detailed in the available documentation, extend beyond the clarifying questions provided, and bidders may submit up to five project references or past work samples demonstrating relevant experience.

The RFQ documentation does not specify set-aside designations, restrictions on respondent types, disadvantaged enterprise requirements, or incumbent vendors. No specific budget range or award value has been disclosed; the government indicated that responses to priority clarifications would guide proposal approaches, suggesting that budget expectations may be determined through the vendor selection process. The documents do not reference existing infrastructure, technology integration requirements, or current contractors that vendors must coordinate with. The Division of Marine Fisheries will handle talent sourcing, contracting, and scheduling for the featured angler and participants, as well as vessel provision and permitting. Vendors are expected to contribute to site selection based on production feasibility and fishing potential, and all video content must include captions for accessibility. Content will be distributed primarily through social media channels and the DMF website, with reference examples provided via existing Instagram content.