MDOA-SP-27-03 LRM Communications Consultant
Open State & local contract opportunity Posted
- Solicitation number
- BPM058187
- State
- Maryland
- Responses due
Opportunity facts
Opportunity details come from emma.maryland.gov. Updated .
About this opportunity
The Maryland Department of Aging is requesting proposals for a communications consultant to develop marketing and communications deliverables for Longevity Ready Maryland (LRM), a ten-year multisector aging initiative, under Small Procurement RFP MDOA-SP-27-03, with proposals due December 8, 2026. This is a Small Business Reserve (SBR) designated procurement; vendors must obtain Small Business Certification by the time of award, though certification is not required at submission.
The scope includes communications planning, copywriting, graphic design, social media management, digital outreach, and collateral development aligned with LRM branding guidelines, designated messaging requirements, and Associated Press Style. The contractor will manage approximately five social media accounts primarily through Hootsuite, maintain content on Drupal and WordPress platforms, and provide routine content administration. Work is performed 100% remotely during State of Maryland business hours (8:00 AM to 5:00 PM EST/EDT, Monday through Friday).
Mandatory qualifications are proficiency and licensure in Adobe InDesign and Adobe Photoshop, public relations and media engagement experience, and executive-level speechwriting capabilities. Offerors may propose an individual or team and may utilize subcontractors, provided all proposed personnel meet mandatory requirements and are identified in the Technical Proposal with resumes and work samples. Separate hourly rates must be submitted for each proposed individual rather than a blended rate. Proposals must include a minimum of three Section 508-compliant work samples.
The contract is capped at $75,000 with no guaranteed minimum billable hours; work assignments are issued on an as-needed basis. Award may be made to a single or multiple vendors based on MDOA's determination of the State's best interest. This is a new requirement with no incumbent contractor. All proposals must acknowledge all addenda and be submitted through eMMA. References demonstrating comparable prior work are required with submission.
Opportunity text
The Maryland Department of Aging ("MDOA" or the "Department") is issuing this Small Procurement Request for Proposals ("RFP") to engage a consultant ("Contractor") under a Small Procurement contract ("Contract") to develop marketing and communication deliverables for Longevity Ready Maryland (LRM)-a ten-year multisector plan for aging designed to navigate the challenges and maximize the opportunities of an aging society. The selected Contractor shall collaborate with MDOA to strategize and produce high-quality, impactful communications content aligned with (1) LRM branding, (2) designated messaging guidelines, and (3) Associated Press (AP) Style. Additional context regarding the initiative is accessible at lrm.maryland.gov.
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